How To Make a Sales Funnel Website

Selling your products and services in a sales funnel can 2X - 4X your sales and in this tutorial I will show you how to set it all up.

by Adam Preiser   |   Last Updated: April 23, 2019

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Sales funnels are all the rage because THEY WORK! They nearly instantaneously increase your sales and the average amount a buyer spends on your website.

Now if you have researched on how to make a sales funnel, you may have come across funnel software that costs from $1,200 to $3,600 per year. Plus they make you have your sales funnel separate from your website, ugh just more to manage.

The good news is, it doesn't have to cost that much or be that complicated to build a sales funnel on your website. Or the entire sales funnel can be your website, where the homepage is the sales page or checkout. It's the perfect ClickFunnels Alternative!

In this tutorial, I cover everything you need and how to set it all up. In fact, I show you how to build 3 funnels.

  • Lead Generation Funnel
  • 2-Step Checkout Funnel
  • Sales Funnel w/ an order bump, 2 upsells, and 1 downsell

Sales Funnel Tools Needed

Now let's go over what you are going to need. The best part is you may already have some, if not all of these.

Website Hosting For Your Sales Funnel Website

Every website needs web hosting and after all, a sales funnel is just a website or on your website. So quality hosting is the first step.

Siteground offers high quality hosting and fantastic support. So for this tutorial we are going to use Siteground.

If you want to save 70% on your hosting with Siteground, click here for this discount.

WordPress Theme For Your Sales Funnel Website

If you are adding the sales funnel to your existing website, then you may already have a WordPress theme. If this is a new setup, I recommend you use the Astra theme because it is fast, lightweight, and you can't beat free.

Astra was released nearly 2 years ago, and I think I was their first user. It's the theme I use on this website and all of my websites.

E-Commerce For Your Sales Funnel Website

To have a sales funnel website, you will need a checkout. We are in luck because WordPress has the most widely used e-commerce platform in the world, WooCommerce. It also happens to be free (which may be why its the most popular e-commerce system).

WooCommerce is perfect for selling physical or digital products. There are so many integrations with drop shipping tools, learning management systems, membership tools, payment gateways, and more.

WordPress Page Builder For Your Sales Funnel Website

As WordPress users we are so spoiled with the best page builders every created. Literally, no other page builder that I have used outside of WordPress comes close to what we available to use.

With nearly 3 million active installs, Elementor is the best of the best. Elementor has a free version, but in this tutorial we use the professional version because it comes with a form builder to capture leads and a popup builder.

Alternatively you can use any of the following page builders.

WordPress Funnel Builder For Your Sales Funnel Website

Where all the magic really happens is when we install the best funnel builder for WordPress, CartFlows. This amazing plugin makes it super easy to build sales funnels for WordPress that have all the features to make you more money.

CartFlows has a free version that can get you started. You can use it to create unlimited funnels complete with a fully customizable checkout page.

However in this tutorial we use CartFlows Pro because it allows you to add order bumps to your checkout, upsell offers, and downsell offers.

CartFlows also comes with sales funnel templates that you can start using on your website with just a few mouse clicks.

Final Words

Adding a sales funnel to your website or selling your products / services via a dedicate sales funnel website really can make a massive difference in the sales of your products / services.

Now that you know how to set it all up, I can't wait to hear about your success stories.

Video Transcript
Adam @ WPCrafter

Adam @ WPCrafter

My passion is making the best quality video tutorial online, for non-techies. When I am not behind the camera, I am usually helping out one of my YouTube subscribers.

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