How To Make a Sales Funnel Website

Selling your products and services in a sales funnel can 2X - 4X your sales and in this tutorial I will show you how to set it all up.
by Adam @ WPCrafter   |   Last Updated: July 16, 2019
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Sales funnels are all the rage because THEY WORK! They nearly instantaneously increase your sales and the average amount a buyer spends on your website.

Now if you have researched on how to make a sales funnel, you may have come across funnel software that costs from $1,200 to $3,600 per year. Plus they make you have your sales funnel separate from your website, ugh just more to manage.

The good news is, it doesn't have to cost that much or be that complicated to build a sales funnel on your website. Or the entire sales funnel can be your website, where the homepage is the sales page or checkout. It's the perfect ClickFunnels Alternative!

In this tutorial, I cover everything you need and how to set it all up. In fact, I show you how to build 3 funnels.

  • Lead Generation Funnel
  • 2-Step Checkout Funnel
  • Sales Funnel w/ an order bump, 2 upsells, and 1 downsell

Sales Funnel Tools Needed

Now let's go over what you are going to need. The best part is you may already have some, if not all of these.

Website Hosting For Your Sales Funnel Website

Every website needs web hosting and after all, a sales funnel is just a website or on your website. So quality hosting is the first step.

Siteground offers high quality hosting and fantastic support. So for this tutorial we are going to use Siteground.

If you want to save 70% on your hosting with Siteground, click here for this discount.

WordPress Theme For Your Sales Funnel Website

If you are adding the sales funnel to your existing website, then you may already have a WordPress theme. If this is a new setup, I recommend you use the Astra theme because it is fast, lightweight, and you can't beat free.

Astra was released nearly 2 years ago, and I think I was their first user. It's the theme I use on this website and all of my websites.

E-Commerce For Your Sales Funnel Website

To have a sales funnel website, you will need a checkout. We are in luck because WordPress has the most widely used e-commerce platform in the world, WooCommerce. It also happens to be free (which may be why its the most popular e-commerce system).

WooCommerce is perfect for selling physical or digital products. There are so many integrations with drop shipping tools, learning management systems, membership tools, payment gateways, and more.

WordPress Page Builder For Your Sales Funnel Website

As WordPress users we are so spoiled with the best page builders every created. Literally, no other page builder that I have used outside of WordPress comes close to what we available to use.

With nearly 3 million active installs, Elementor is the best of the best. Elementor has a free version, but in this tutorial we use the professional version because it comes with a form builder to capture leads and a popup builder.

Alternatively you can use any of the following page builders.

  • Beaver Builder
  • Divi Builder
  • Elementor
  • Thrive Architect

WordPress Funnel Builder For Your Sales Funnel Website

Where all the magic really happens is when we install the best funnel builder for WordPress, CartFlows. This amazing plugin makes it super easy to build sales funnels for WordPress that have all the features to make you more money.

CartFlows has a free version that can get you started. You can use it to create unlimited funnels complete with a fully customizable checkout page.

However in this tutorial we use CartFlows Pro because it allows you to add order bumps to your checkout, upsell offers, and downsell offers.

CartFlows also comes with sales funnel templates that you can start using on your website with just a few mouse clicks.

Final Words

Adding a sales funnel to your website or selling your products / services via a dedicate sales funnel website really can make a massive difference in the sales of your products / services.

Now that you know how to set it all up, I can't wait to hear about your success stories.


SiteGround is a highly recommended web host online because they have catered to WordPress users and yet still have affordable pricing. They are most known for their fast performance and equally fast support.

Key SiteGround Features:

  • Free SSL Certificate
  • FAST Knowledgable Support
  • WordPress Staging Enviroment
  • Free Website Migrations
  • 30 Days Of Backups

SiteGround is a solid choice for your web hosting needs. The cater to WordPress websites and offer fewer resources than their competitors, but higher reliability.

Check Out SiteGround

Astra Theme

Astra is a free WordPress theme that has excellent speed and simplicity. Pair it with Astra Sites (free plugin), and anyone can have a beautiful website with a few mouse clicks. There is also a Pro version available that makes Astra the perfect theme.

Key Astra Theme Features:

  • One Of The Fastest Themes Available
  • Over 100 Starter Sites (Most Are 100% Free)
  • Flexable Mega Menu Feature
  • Powerful Add-on Package
  • Extensive WooCommerce Support
  • Extensive LearnDash Support

Astra Theme is an excellent choice for any WordPress web design project. In fact, it is the theme that I am using on this website and all of my website projects.

I have full confidence in the developer and have been very impressed with how well coded the theme is.

But more then that, the theme is so simple to use because of all of the care and thought that has gone into it. In most situations, it configures itself based on the tools you are using.

Check Out Astra Theme


Elementor is a WordPress page builder that has taken WordPress web design by storm. It had the deepest feature set, yet is very easy to use and master. Elementor is the most full-featured free page builder. There is also a Pro add-on to add additional developer features.

Key Elementor Features:

  • Live Front End Page Editor
  • Website Personalication Features
  • Template & Block Library
  • Extensive Mobile Responsive Options
  • Most Powerful Popup Builder
  • PRO Create Custom Headers / Footers
  • PRO Create Post Type Layouts

Elementor is the strongest page builder currently available. They consistently release new features that are in line with current design trends. This means you will be able to keep your website relevant.

Elementor Pro is an incredible value considering all the additional modules and power features that it includes.

If I were starting a new website project today, Elementor would be the page builder that I would choose. I consider it a must have WordPress page builder that is a pleasure to use.

Check Out Elementor


CartFlows is a sales funnel builder for WordPress. It allows you to quickly and easily build sales funnels using your page builder of choice.

Key CartFlows Features:

  • Professionally Designed Templates
  • 5 Location Order Bumps
  • One Click Upsells
  • Use Your Prefered Page Builder
  • Extendable Unlike Click Funnels
  • Countdown Timers & Split Testing

If you want a sales funnel builder for WordPress and are fine with hosting yourself, or using managed WordPress hosting, then CartFlows if a great option because it's super easy to use yet very powerful.

Check Out CartFlows

Video Transcript

Adam @ WPCrafter

Adam @ WPCrafter

My passion is making the best quality video tutorial online, for non-techies. When I am not behind the camera, I am usually helping out one of my YouTube subscribers.

21 thoughts on “How To Make a Sales Funnel Website”

  1. Hi Adam,
    hope you’re doing well as always we saw you.
    I’m started to watch Your video Tutorials from One and a half months ago and the best thing is I learned tons of things from you.
    I’m really thankful that I have a mentor like you.
    Recently I starting to implement those things into my site what I have learned from you.
    When I visit your site (a couple of minutes ago) I saw that your site SpamScore is 41%. which shocked me, as like I fall from a skyscraper.
    Please reduce it or it may harm your site as well as us.
    Thank You.

    1. Oh, don’t concern yourself with ridiculous made-up metrics like that. If you look at the factors, it lists the stupidest things like using Google Fonts. If it’s not an official Google metric, then they are mostly pointless and designed to cause panic so that you open your wallet.

  2. Hello Adam,

    Would it be possible for you tell me if Brizy Pro can be used for the page builder please?

    Your tutorials and the information you provide have helped me a lot.

    Thank you.


  3. JimPatrick Munupe

    Hi Adam, thanks for all the work you put out each week. You’re a blessing to many and I am sure your family as well. I have a question for you buddy:

    How did you get the floating video effect on your website?

    Thanks for the CartFlow heading over to get the pro version.

    All the best,
    JimPatrick from the UK

    1. Oh I love the floating video. I am adding it sitewide right now. It’s done with an addon for Elementor named Ultimate Addons for Elementor. I had reached out to them to ask for it and they built it just for me 🙂

      1. Hi Adam I am interested to buy Elementor named Ultimate Addons for Elementor. please send me details.

  4. Hi Adam,
    I came across this plugin by sheer happenstance. Watched a couple of videos online, and I’m totally sold on this WordPress plugin that has your input.

    Now, one question, can this plugin work with Thrive Themes, and Thrive Architect page builder?

      1. I saw that Cartflows supports Thrive Architect, but does not have any templates populated (fine – easy to fix).

        My question is this. Once those Page Templates are Loaded, can you essentially do 1 click Funnel Builds? (say if they are 3, 5,7 landing pages… whatever) SAVE IT as a FLOW

        And then be able to quickly REPLICATE that Flow again. In the 1st Site and for Future Builds? (other Sites) Say, Clients?

        1. On the same site you can clone, but when you use our exporter it doesn’t export the builder template with it. The issue is that all builders are different and they handle images differently. So to fully move to a different site, you have to export the flow structure (super easy to do) and then each step design via your builder. It sounds like more work then it is, it literally takes just a few minutes.

  5. Thank you very much for helping with this. Now we don’t have to spend $$$$$ every month just $$ from now on

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