If you have a website, you also need a way to create landing pages.
The way I like to define a landing page, is a page on your website with a singular focus. Where you want the visitor to do 1 next action.
That action can be to give you their email address. Or to buy something. It can be anything really.
You typically want landing pages to be distraction free but removing the menu, the sidebar, or anything that will be distracting.
ONE FOCUS, ONE ACTION.
After having used just about every landing page builder for WordPress, here are the top one and I share their strengths and weaknesses in the video.
Beaver Builder is a WordPress page builder that is loved by website developers and DIYers alike. It's reputations of being developer friendly, having clean code, and reliable updates have led to it being used on over one million websites.Key Beaver Builder Features:
- Fast Front End Page Builder
- Full Template & Block Library
- Modern Design Features, Gradients, Drop Shaddows
- Most Reliable Page Builder Available
- Ideal Page Builder For Agencies
- Whitelable Option On Higher Package
Beaver Builder is a fantastic page builder that I personally use. When you pair it with Beaver Themer, there is no limit as to what you can build for yourself and for your clients. This is the exact combo that I use, and simply couldn't create what I am now able to create without it.Check Out Beaver Builder
Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans. It boasts many innovative features that are unique to Divi.Key Divi Features:
- Front End Page Builder
- Hundreds Of Templates
- Inline Text Editing
- Comes Bundled With A Theme
- Responsive Editing
- Global Elements
- 40+ Elements
I can see why people buy Divi. It has a lot going for it especially after the release of Divi 4 which added theme builder functionality which was lacking, but now it's here.
I will say that the pricing and the lifetime option is very attractive.
Also, the Divi team over the last 12 months has become a well-oiled machine cranking out unbelievable features and enhancements. If that wasn't enough, they also have pushed out an insane amount of free templates and a template manager for them. It's a good value all around despite the issues mentioned above.Check Out Divi
Elementor is a WordPress page builder that has taken WordPress web design by storm. It has the deepest feature set, yet is very easy to use and master. Elementor is the most full-featured free page builder. There is also a Pro add-on to add additional developer features.Key Elementor Features:
- Live Front End Page Editor
- Website Personalication Features
- Template & Block Library
- Extensive Mobile Responsive Options
- Most Powerful Popup Builder
- PRO Create Custom Headers / Footers
- PRO Create Post Type Layouts
Elementor is the strongest page builder currently available. They consistently release new features that are in line with current design trends. This means you will be able to keep your website relevant.
Elementor Pro is an incredible value considering all the additional modules and power features that it includes.
If I were starting a new website project today, Elementor would be the page builder that I would choose. I consider it a must have WordPress page builder that is a pleasure to use.Check Out Elementor
OptimizePress is one of the first page builder plugins for WordPress. It's more marketed to internet marketers, but can be used for all sorts of purposes.Key OptimizePress Features:
- 30 Page Templates
- Autoresponder Integration
- Membership Plugin Included
Right now I wouldn't recommend using OptimizePress because it is old and outdated. If you are wanting to create landing pages you would be better off using Thrive Leads or Elementor.
Also, the included membership plugin is essentially a fork of S2 Member.Check Out OptimizePress
Thrive Architect is a WordPress page builder from Thrive Themes. It's their next-generation page builder that replaced Thrive Content Builder. It is ideal for any website build, but also really shines for marketers because of its marketing focus.Key Thrive Architect Features:
- Over 100 Page Templates
- Pre Designed Section Templates
- Global Colors For Easy Customization
- Included Popup Engine
- Advanced Marketing Features
- Constant Updates & Improvements
- Works With Any Theme
Thrive Architect is a VERY exciting WordPress page builder. Cost-wise, you will not find a better deal because it comes with lifetime updates, but keep in mind its just 1 year of support. Extending support is very reasonably priced at only $40.
Thrive Architect lacks a theme builder. Thrive has been building a separate theme that will allow you to use Thrive Architect to create headers, footers, posts templates, but it's taking a very long time. Hopefully, we will see it in 2020.Check Out Thrive Architect