by Adam Preiser updated July 16, 2019

Yet Another List of Free and Paid Optin Plugins for WordPress

Boost your conversion rate and build your email list with these WP free and paid optin plugins.


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Optin Plugins

Don't we just love pop-ups? These little notifications that entice us to signup for newsletters or freebies from a website we're visiting. We love it so much that we featured a suspiciously similar list of WordPress popup Plugins for list building. And, we're at it again! We present you the best free and paid optin plugins that you can use for your WordPress websites.

Did you know that a website popup converts at an average of 3.09%? Plus, popups outperform the conversion rate of an average traditional landing page. On the other hand, about 73% of consumers find them really annoying, especially the advertisement ones.

But, adding optins are a great way to build your email list if you want to establish online authority, increase credibility, and convert your subscribers into buyers.

Let's take a look at the seven best free and premium optin plugins for your WordPress website.

1. Hustle

Hustle is an ultimate marketing plugin that allows you to build your mailing list, target your marketing, create a social following, and improve your conversions.

And this happens not just with one section of your website; you can add popups, slide-ins, shortcodes, and widgets across your website.

You can also increase your social following by adding your social networks such as Facebook, Twitter, Pinterest, Reddit, LinkedIn, and VKontakte.

You even have the option to customize the styling of your popups, email optins, social share bars, and slide-ins to match with your website's branding.

You can create powerful conditions to target your customers effectively. Hustle also integrates with several popular email marketing providers such as AWeber, ActiveCampaign, ConvertKit, GetResponse, Sendy, and many more for you be able to build and grow your mailing list.

You'll get one free email optin, one free custom content ad, and one free social share bar. But, if you want no limits for these, then go for the pro version for $49 a month.

Visit Hustle

2. MailOptin

MailOptin is another plugin that you can go to for growing your email list, acquiring more customers, and other automation services such as autoresponder and email marketing.

You can display popups or lightboxes across your WordPress website. You can also automate the sending of your newsletters based on the triggers that you set.

Any beginner can easily use this plugin as it has a form builder and template builder that helps you create optimized optin forms and newsletters that complement your website's branding. That means you don't have to be a designer to create these high converting forms.

Another good thing about MailOptin is that all of its forms are GDPR compliant. Plus, it smoothly integrates with the most popular email marketing service providers such as MailChimp, ActiveCampaign, Drip, SendinBlue, GetResponse, and many, many more.

If you're using Elementor, you can create your forms with Elementor and then connect them with your favorite email marketing service provider through the MailOptin Integration feature.

These features are all for free. But, if you want more advanced features such as automated or event-triggered newsletters, custom fields, A/B testing, advanced analytics, and other great features, you can purchase its premium version that starts at $69 per year.

Visit MailOptin

3. Icegram

Another best plugin for non-techies is Icegram. You really don't need to hire a developer to set things up with Icegram as it has an easy to use form builder and if you are not a designer as well and don't want to overthink about the design of your forms, you can choose from their 20 high converting pre-built themes.

You can immediately drive traffic by displaying powerful call to action buttons and redirect your visitors to any page that you like. You can add well-timed lightbox popups, slide in messengers to welcome new visitors, provide support, or recommend blog posts, header and footer action bars for your announcements.

What I like about Icegram is that you can easily track your conversion results and impression analytics by merely installing its free add-on. It also integrates easily with popular email marketing service providers.

Plus, it's fully compatible with third-party plugins such as Contact Form 7, Gravity, Visual Form Builder, Jetpack, and many others.

If you want more of its great features such as split testing, geo-targeting, CTA actions, and additional optin types, you can purchase its corresponding premium add-ons.

Now, let's move forward to the premium optin plugins that you may want to choose for your business.

Visit Icegram

4. Elementor Pro

With Elementor Pro, you get the full stack of tools that you would need for building your website. It comes with its latest addition to the family, popups. You can create any popup that goes into your mind, be it in full screen, fly in, hello bar, classic, slide-in, and many more.

You can create login forms, announcements, promotion and sale banners, welcome mat, content lock, and upgrades, exit intent to motivate your visitors to stay on your page and buy, email subscriptions by integrating with your favorite email marketing service provider.

It also allows you to create advanced targeting, such as creating conditions on which specific pages and posts to display your popups. You can also set triggers to determine which action should be taken before the popup displays. You can even target specific users to see your popup. It's cool, right?

Pricing starts at $49 per year for a single website, $99 per year for up to 3 websites, and $199 per year for unlimited websites.

Visit Elementor Pro

5. Convert Pro

Convert Pro is an email optin and lead generation plugin that helps you increase your subscribers and conversions with its easy to use drag-and-drop editor that produce mobile responsive forms. It's also optimized for speed to guarantee a positive conversion rate.

What makes it the right choice? Well, it gives you full control over your designs, and you can target the right visitors with the right message. It also integrates smoothly with an email marketing service provider of your choice.

If you're not into design, there are a variety of templates that you can choose from. You can even perform split testing to know which one works best on your target audience.

Convert Pro comes with two pricing plans to choose from: Convert Pro $99 per year and Agency Bundle $249 per year. Both can be used for unlimited websites, but Agency Bundle comes with additional plugins such as Astra Theme Pro Add-on, Ready-made Starter Sites, Ultimate Addons for Elementor, and Ultimate Addons for Beaver Builder.

Visit Convert Pro

6. Thrive Leads

Thrive Leads is a lead generation plugin that helps you not just in list building but also in increasing your conversion rate.

What makes it different from other plugins?

With its drag and drop builder, you can create and customize your optin forms in just a few minutes. You can even select from its wide selection of templates.

With its targeting strategy, it allows you to display unique optin offers that are related to the content that your visitor is currently reading.

You can also perform A/B testing, even if you are a non-techie, to measure which optin form best increases your conversion rate.

You can also have access to different conversion reports such as list growth, comparison report, lead tracking report, lead referral report, and so on to fully understand your visitors.

You can get Thrive Leads for $67 for a single website, $97 for up to 5 websites, and $147 for up to 15 sites.

Visit Thrive Leads

7. OptinMonster

OptinMonster helps you convert your readers into subscribers and grow your email list with popups and other optin forms.

But, for you to utilize this plugin, you must have an OptinMonster account.

Let's take a look at some of its best features.

With OptinMonster, you can quickly create high-converting optin forms with its easy to use drag-and-drop builder and optin form templates. You can create a lightbox popup, fullscreen popup, slide-in, inline forms, and floating bars.

It easily integrates with your favorite email marketing service provider. You can even use custom HTML forms or shortcodes for adding other form plugins such as WPForms and Formidable Forms.

You can also add exit intent to re-engage your visitors and encourage them to subscribe.

You can also do A/B testing and monitor statistics with its conversion analytics feature.

You can get OptinMonster for $19 per month up to $49 per month, depending on the features that you would need for your business.

Visit OptinMonster


If you're ready to convert your visitors, then go ahead and try out the plugins that I've mentioned. Remember, you only have one chance to turn them as many of your website's visitors never really revisit your pages.

Popups allow you to add call-to-action buttons to convert that visitor into a lead and regular audience.

So, test them out and see the results for yourself.

My passion is making the best quality video tutorial online, for non-techies. When I am not behind the camera, I am usually helping out one of my YouTube subscribers.

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