If you’ve ever opened Google Analytics and felt completely lost, you’re not alone. Many beginners feel the same way.
That’s where Analytify comes in.
Analytify is a powerful analytics plugin for WordPress that seamlessly integrates Google Analytics with your WordPress site.
It simplifies the process of tracking and understanding website performance by displaying Google Analytics data directly in your WordPress dashboard.
It requires no coding, no pre-existing knowledge and no spreadsheets.
I’ve personally used Analytify for multiple sites. In this review, I’ll walk you through what makes it special, how it works, its pros and cons, and whether it’s the right fit for your website.
What Is Analytify?
Analytify is a Google Analytics plugin for WordPress that gives you easy-to-read stats directly inside your WordPress dashboard.
Think of it as your personal website data assistant that shows you things like:
- How many people visited your site
- Where they came from
- What pages they viewed
- How long they stayed
It integrates with Google Analytics 4 (GA4) and lets you track everything from blog traffic to eCommerce conversions without ever having to log into the Google Analytics platform.
Who Is Analytify For?
Analytify is perfect if you are:
- A blogger or content creator who wants to know what posts are getting views
- A small business owner who wants to track customer behavior
- An eCommerce store owner using WooCommerce or Easy Digital Downloads
- A marketing agency managing multiple client sites
- Or anyone who’s ever said ” Google Analytics is just too confusing”
If you’re tired of setting up Google Analytics, understanding GA4 reports and stats, this plugin is a breath of fresh air.
Features That Stand Out
Let me break down some of Analytify’s standout features:
1. One-Click Google Analytics Authentication
With Analytify, you can connect a Google Analytics account to your WordPress site with just one click.
No need to manually copy and paste tracking codes. The plugin handles everything for you.
It seamlessly integrates with Google Analytics 4 (GA4), ensuring your site is set up and ready to track data in no time.
2. Dashboard Analytics Overview
Analytify has a dedicated dashboard showing stats from Google Analytics.
- Sessions: How many visitors are coming to your site.
- Pageviews: How many pages are being viewed.
- Bounce rate: See how engaged your audience is.
- Top pages: Identify which pages are driving the most traffic.
- Referral sources: Know where your traffic is coming from (social media, search engines, etc.).
- Devices and browsers: Learn which devices and browsers your visitors are using.
All of this data is presented in a clean, visual interface that makes it easy to digest and act on without any technical know-how.
Analytify brings real-time stats directly into your WordPress dashboard, so you don’t have to leave your site to track performance.
3. Events Tracking
Analytify enhances website analytics by simplifying the tracking of user interactions through its Events Tracking addon.
You can easily set up and monitor events such as affiliate link clicks, file downloads, and interactions with specific buttons or links.
You can view detailed analytics of your tracked events within the WordPress dashboard, enabling data-driven decisions to enhance user experience and site performance.
4. Enhanced eCommerce Tracking (WooCommerce and EDD)
If you run an online store, Analytify tracks:
- Product views
- Add to cart events
- Checkout steps
- Sales and conversion rates
- Revenue per product
All without having to set up Google Tag Manager or perform any coding.
5. Campaign Tracking
Analytify makes it easy to track the performance of marketing campaigns by providing full visibility into the effectiveness of UTM parameters.
Whether you’re running email marketing campaigns, Facebook ads, Google Ads, or other promotional efforts, Analytify integrates UTM tracking with your WordPress dashboard.
With UTM campaign tracking, you can see exactly how your traffic is coming in from specific sources.
Sources include which email sent the most visitors, which Facebook ad generated the most engagement, or which landing page is driving conversions.
This allows you to evaluate the ROI of each campaign and optimize for better performance.
Key features include:
- Real-time campaign data: See how each UTM-tagged link is performing.
- Detailed insights: Understand which campaigns, sources, and mediums are driving the most valuable traffic and conversions.
- Campaign comparisons: Compare the effectiveness of different campaigns to determine what resonates best with your audience.
6. Post and Page Level Analytics
Analytify shows analytics for each post/page right inside the post editor. So you can see:
- How that specific blog post is performing
- Traffic over time
- Average time on page
Great for content creators and SEO-focused bloggers.
7. Frontend Stats (Optional)
If you want to share your website’s traffic data with your team, authors, or the public, Analytify allows you to display frontend stats.
This feature is particularly useful for multi-author blogs or any site where contributors can benefit from seeing real-time performance data.
With just a click, you can enable or disable frontend stats, giving you full control over who gets to view the insights.
Pricing
Free version:
- Basic stats overview: Get a quick snapshot of your site’s performance.
- Dashboard reports: View your key metrics directly inside your WordPress dashboard.
- Page-level analytics: Track the performance of individual pages and posts.
Pro plan (starting at $99/year):
- eCommerce tracking: Track product views, add-to-cart actions, checkout steps, and sales data.
- Realtime stats: Get instant, up-to-date data to make timely decisions.
- Campaign tracking: Monitor the performance of your marketing campaigns (email, social media, etc.).
- Email summaries: Receive regular performance summaries directly to your inbox.
- Premium support: Get faster, priority support to solve any issues quickly.
Pros
- Easy Google Analytics 4 setup
- Clean, non-technical dashboard
- Page/post-level analytics
- WooCommerce and EDD integration
- No coding needed
- Great for clients and teams
Cons
- Free version is limited (you’ll want Pro for real value)
- Lacks some advanced customization options
- No funnel visualization (yet)
For most WordPress users, these downsides aren’t dealbreakers.
If you’re using Google Analytics but feel overwhelmed every time you log in, then Analytify is absolutely worth it.
It simplifies the entire process, offering user-friendly integration so you don’t need to be a tech wizard to set up and use Google Analytics 4 (GA4).
Final Thoughts: Is Analytify Worth It?
For WordPress users, Analytify simplifies the entire analytics process. It offers user-friendly integration so you don’t need to be a tech wizard to set up and use Google Analytics 4 (GA4).
The plugin takes the complexity out of GA4, displaying key metrics inside your WordPress dashboard.
It’s like having your personal data dashboard in WordPress that is always available, easy to understand, and set up with just a few clicks.
The free version is useful to see if you like the layout and how it works. If you want to go beyond basic analytics and need features like eCommerce tracking or real-time insights, I recommend upgrading to the Pro version.
It’s designed to help you make the most of your data, especially if you’re looking to grow your business or improve your content strategy.
