Divi Vs X Theme 2023

by Adam @ WPCrafter   |   Last Updated: 2023-08-29 17:11:56

Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans. It boasts many innovative features that are unique to Divi.

The X Pro theme from Themeco is their advanced version of the X Theme sold on Theme Forest. It’s mostly the same theme, except the ability to build custom headers and footers.

Current Pricing: $89 – $249
Current Pricing: $69 Per Site

Both Divi and X Theme are WordPress themes that are deeply integrated with a page builder. Of course, Divi is using the Divi Builder, and X Theme is using Cornerstone. Personally, I prefer the page building experience of Divi because it is both intuitive and more enjoyable. Divi also has massively more online resources and tutorials. From a cost perspective, Divi wins out since its $89 for unlimited websites, where X Themes is $59 per website. So if you are developing websites for clients, X Theme is going to be significantly more expensive as soon as you build your 2nd website. Divi completely dominates X Theme and Cornerstone in every regard.

Divi Pros

  • Front End Page Builder
  • Hundreds Of Templates
  • Inline Text Editing
  • Comes Bundled With A Theme
  • Responsive Editing
  • Global Elements
  • 40+ Elements

X Pro Theme Pros

  • Header & Footer Builder
  • Cornerstone Page Builder Integrated
  • Many Included Plugins

Divi Cons

  • Lacks Popup Builder
  • Shortcodes When You Deactivate
  • So Many Options, Almost Too Many
  • Very Glitchy With Longer Pages

X Pro Theme Cons

The biggest issue I have with the X Pro theme is that they decided to build an overly complicated interface to build custom headers and footers. My opinion, but I believe they could have done better.

Personally, I think this was a huge mistake. I much more prefer the way Elementor & Beaver Builder did it, you use that same page builder interface that your users are already familiar with, versus forcing another learning curve down their throat.

Ease of Use

Ease Of Use


While some aspects of using Divi Builder are easy, overall there are too many options crammed in that it can become overwhelming quickly.

Ease of Use

Ease Of Use

Price Value Icon

Price / Value


Divi is an incredible value, especially when you consider that you can still purchase a lifetime license and use it on unlimited websites.

Price Value Icon

Price / Value




With many support channels, for most issues, Divi will have you covered. Sometimes support lacks a personal touch.





  1. The price points listed here are incorrect.
    X is $59 per site ~ ONE TIME.
    Divi is $89 YEARLY, unlimited sites, or $250 for life.
    So anyone with less than 5 sites X is cheaper

    1. This is comparing X Pro, not X. They are different editions/plans they offer. Also even if it was the X theme, you are not factoring in support past 6 months which is around $38 per year per site.

  2. I have just had to work on a site running x theme and I do not like Cornerstone at all. It is not intuitive, it is clunky, it is lacking in customisation options, custom CSS doesn’t work properly, for example, I am not able to change the colour of titles using classes, I have to use inline css.
    Compared to using DIVI builder, it is awful. In fact every other builder I have used, even wp bakery is better than cornerstone.

  3. I have built on X for the last 3 years, and currently building on PRO. I have reviewed Divi’s builder and it’s capabilities and here are my 2 cents:-

    – Themeco’s PRO is the most advanced builder on the market. As a person who has been training web creatives, I can tell you that you can replicate most enterprise grade sites on PRO. Sites like apple, airbnb, Uber, you can easily rebuild then in PRO.
    – I cannot understand someone complaining about X or PRO unless they are interested in working with templated material.
    – Comparing Divi to the PRO is unjust! Divi is majorly consumer grade, PRO is for designers, creatives, developers, who understand what they are offered.
    I have replicated the Apple home page on PRO in under an hour – while I was teaching creatives in a design studio – that’s how good PRO is.

    1. It will be interesting to see how this opinion changes after Divi releases their theme builder. If you look at the Divi feature releases over the past 12 months, no one can argue that it is a very efficient and more efficient tool the most of the page builders out there. But as it stands today it doesn’t allow you to make headers and footers or post templates.

    2. ENBertussi says:

      this is totally correct from my perspective too @Patrick,

      when they announced x was getting in situ / page css and js inline that was the game changer i’d been waiting for in a rapid deploy yet custom design theme solution with a rapid deploy page builder

      the ability to tweak so incrementally was what ‘wordpress’ should have included long ago, the people at theme.co get it…

      I know a lot of the features of combersome, but for a marketing agency that has to build websites to be holistic the pro theme solution allows total design flexibility with the capacity to let anyone of any skill do basic page layouts and content changes…

      seriously i almost don’t have any clients still on any other theme other than this one.

  4. Christian says:

    Thanks for the review and love your site…

    I would do another update to this article because there are many more features in X now…and even before the last update on this article. In-line editing was rolled out today actually.

    Also, many of the complaints are about X being complicated but there has been a “simple editing” implemented and compared to Divi just looks like a different interface to me (I do like certain parts of Divi’s UI better).

    I don’t have experience with Divi support but with X support I get very quick responses and there is an extensive forum of issues to search.

    Divi is awesome but I don’t understand the lack of acknowledgment to X. There is nothing else out there that comes close to Divi.

    Finally, it is extremely important to make sure your builder/theme is going to work well with the rest of your wordpress site and plugins. X has made sure that there is a wide selection of plugins tested and proven to work with X. I would argue that they are ahead of Divi in this area and don’t see that in the review.

    Thanks again

  5. I was a big fan of X after discovering it in 2015 and used it for my site, as well as many client sites. I thought it was better than Divi at the time. That all changed when they split it into X and X Pro, which they then had to rename to just Pro because apparently there was something else already called X Pro. Nonetheless, the convoluted interface they added took away from the simplicity of the theme. I loved that it was a visual theme like Divi, but allowed for custom coding if you wanted to get things just right. It was a nice bridge between visual builders and coding. That all changed when they released that big update that split the theme into basic and pro. The updates broke some client sites. They changed some of the CSS classes from .x-element to .tco-element in the new versions, which also broke a lot of custom coding that needed to be fixed. It was a nightmare and still is. At the time, they had a lot of the new features and interface in Pro. I thought ok, I’ll just keep using the regular version and avoid Pro. Then as more updates came, they started adding the complicated elements of Pro into the regular version and replaced the simple but effective visual builder with the complicated and frustrating one from Pro. It went from simple to complex overnight and a lot of clients hated that they had to dig through endless amounts of settings and options to do simple changes they were able to do in 3 seconds before. I’ve switched to Divi for new client projects. They’ve come a long way since the first couple versions and have done a better job of adding ways to add custom code. Not perfect, but it’s stable. They also keep releasing free templates that make starting up a new site stupid simple. I think recently they announced the ability to create your own elements or something. That is huge. In the battle between Divi and X, Divi has won. They have the better product between the two, better pricing, better freebies, dare I say, even better support. Speaking of support, that was also one of the things that was upsetting about X. Before, you could go on their support forums at any time and ask for or search out code that did something you needed. I never, ever had a problem finding an answer to even the most advanced coding issue I was trying to solve. In yet another idiotic move, they closed down those forums or archived them, and introduced some Apex system with support tickets, which, at the time, took forever to get answers on. Their new system combines support and account info which is fine, but in the process, they destroyed the simplicity of the public support forums and made it more complicated than it needed to be. Just like they did to their theme. Anyway, sorry for the rant. I was looking up how to fix something that broke on X (surprise surprise) and saw this review in the results. Figured I’d leave my 3 cents. I haven’t played too much with the other visual builders yet, and maybe they’re better. But again, in the battle between X and Divi, Divi is on top and ahead right now. And they keep increasing their lead with all the new features, freebies, video tutorials, etc that they keep putting out. Is it perfect? No. There are things about Divi that drive me nuts. But X drives me more nuts since they decided to change everything.

    1. Thanks for coming here to share your experience. Yea I thought their move with the Pro version was a mistake. Even made a review video on it right after it was released.

    2. I’m glad I’m not the only one who was SO disappointed in the whole X Pro upgrade. I was in “love” with the basic X theme and Cornerstone. I bought a number of licenses for various sites. Sure it limited you on a few things, but it was basically dummy-proof. The X Pro design is AWFUL. I’m a software developer, and I find it very hard to understand.

  6. This is all based on what – your own experience, customer surveys, support forum analysis? How are you calculating “support”, “reliability” and “ease of use”? How do you put a number on that?

    1. Personal experience with both of these themes. I also factor in what is going on with the users of these 2 themes. You might only be seeing this 1 post on this 1 page and not realize the reach I have on the internet.

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