Divi Vs X Theme Comparison 2018

Updated: August 4, 2018
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Both Divi and X Theme are WordPress themes that are deeply integrated with a page builder. Of course, Divi is using the Divi Builder, and X Theme is using Cornerstone. Personally, I prefer the page building experience of Divi because it is both intuitive and more enjoyable. Divi also has massively more online resources and tutorials. From a cost perspective, Divi wins out since its $89 for unlimited websites, where X Themes is $59 per website. So if you are developing websites for clients, X Theme is going to be significantly more expensive as soon as you build your 2nd website. Divi completely dominates X Theme and Cornerstone in every regard.

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Cost: $89

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Cost: $69 Per Site

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Divi 3 Overview

Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans. It boasts many innovative features that are unique to Divi.

X Pro Theme Overview

The X Pro theme from Themeco is their advanced version of the X Theme sold on Theme Forest. It's mostly the same theme, except the ability to build custom headers and footers.

Divi 3 Key Features

  • Front End Page Builder
  • Hundreds Of Templates
  • Inline Text Editing
  • Many Innovative Features
  • Responsive Editing
  • Global Elements
  • 40+ Elements

X Pro Theme Key Features

  • Header & Footer Builder
  • Cornerstone Page Builder Integrated
  • Many Included Plugins

Divi 3 Things To Consider

When people say Divi, many times they don't realize they are referring to 2 separate things. The Divi Theme & the Divi Builder. While you would only use the Divi Theme with the Divi Builder, you certainly can use the Divi Builder with any WordPress theme.

First, the Divi Theme is nice, but I find it basic. If I was to build a website using the Divi Builder, I would use a more modern theme.

The Divi Builder is the most advanced page builder that I have ever used for WordPress. It has more options, more flexibility then all the others combined. In practical usage, I think its completely overkill and overwhelming at first, in a bad way. I think they want to accommodate their users and in this have given too many options versus making some decisions for their users. So just be prepared.

Divi Builder is a shortcode based builder. Most people already know this, I don't like it, but you will have to decide for yourself whether that is a big deal or not. My issue with it is Elegant Themes could easily solve the problem, but they haven't.

As far as templates go, there are a TON of them, again more then all the other page builders combined. They keep making them because they sell, but I don't find them that practical or useful. Sure they are beautiful, but they are more for learning purposes versus practical usage.

Right now, you can't build custom headers or footers with Divi. You can't build custom archive pages or page templates. Divi has said that is coming and I am pretty sure they are motivated to deliver. Just know its not there now.

X Pro Theme Things To Consider

The biggest issue I have with the X Pro theme is that they decided to build an overly complicated interface to build custom headers and footers. My opinion, but I believe they could have done better.

Personally, I think this was a huge mistake. I much more prefer the way Elementor & Beaver Builder did it, you use that same page builder interface that your users are already familiar with, versus forcing another learning curve down their throat.

Divi 3 Coupon / Discount

The link above will apply a 10% discount on purchasing Divi. No Divi coupon necessary.

X Pro Theme Coupon / Discount

There are currently no active X Pro Theme Coupon or X Pro Theme Discounts available.

Divi 3 Review Summary

I can see why people buy Divi. It has a lot going for it. While it is not my personal choice of page builders, it's undeniable that it's the most advanced.

I will say that the pricing and the lifetime option is very attractive.

Also, the Divi team over the last 12 months has become a well-oiled machine cranking out unbelievable features and enhancements. If that wasn't enough, they also have pushed out an insane amount of free templates and a template manager for them. It's a good value all around despite the issues mentioned above.

X Pro Theme Review Summary

If you want to enjoy using the tools you own, that you have to work with each day, then the X theme may or may not be for you. They had a huge first movers advantage but I think they could have done better than building a second complicated interface.

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Review Transparency & Ethics
These reviews & comparisons are my opinions based on my usage and testing. Although I have been solicited for paid reviews, I want to make it clear that I have always declined! I have never been paid to write or record any reviews, EVER! For more information on my review process, visit my Transparency Report linked above.

  • Christian says:

    Thanks for the review and love your site…

    I would do another update to this article because there are many more features in X now…and even before the last update on this article. In-line editing was rolled out today actually.

    Also, many of the complaints are about X being complicated but there has been a “simple editing” implemented and compared to Divi just looks like a different interface to me (I do like certain parts of Divi‘s UI better).

    I don’t have experience with Divi support but with X support I get very quick responses and there is an extensive forum of issues to search.

    Divi is awesome but I don’t understand the lack of acknowledgment to X. There is nothing else out there that comes close to Divi.

    Finally, it is extremely important to make sure your builder/theme is going to work well with the rest of your wordpress site and plugins. X has made sure that there is a wide selection of plugins tested and proven to work with X. I would argue that they are ahead of Divi in this area and don’t see that in the review.

    Thanks again

  • Joe says:

    I was a big fan of X after discovering it in 2015 and used it for my site, as well as many client sites. I thought it was better than Divi at the time. That all changed when they split it into X and X Pro, which they then had to rename to just Pro because apparently there was something else already called X Pro. Nonetheless, the convoluted interface they added took away from the simplicity of the theme. I loved that it was a visual theme like Divi, but allowed for custom coding if you wanted to get things just right. It was a nice bridge between visual builders and coding. That all changed when they released that big update that split the theme into basic and pro. The updates broke some client sites. They changed some of the CSS classes from .x-element to .tco-element in the new versions, which also broke a lot of custom coding that needed to be fixed. It was a nightmare and still is. At the time, they had a lot of the new features and interface in Pro. I thought ok, I’ll just keep using the regular version and avoid Pro. Then as more updates came, they started adding the complicated elements of Pro into the regular version and replaced the simple but effective visual builder with the complicated and frustrating one from Pro. It went from simple to complex overnight and a lot of clients hated that they had to dig through endless amounts of settings and options to do simple changes they were able to do in 3 seconds before. I’ve switched to Divi for new client projects. They’ve come a long way since the first couple versions and have done a better job of adding ways to add custom code. Not perfect, but it’s stable. They also keep releasing free templates that make starting up a new site stupid simple. I think recently they announced the ability to create your own elements or something. That is huge. In the battle between Divi and X, Divi has won. They have the better product between the two, better pricing, better freebies, dare I say, even better support. Speaking of support, that was also one of the things that was upsetting about X. Before, you could go on their support forums at any time and ask for or search out code that did something you needed. I never, ever had a problem finding an answer to even the most advanced coding issue I was trying to solve. In yet another idiotic move, they closed down those forums or archived them, and introduced some Apex system with support tickets, which, at the time, took forever to get answers on. Their new system combines support and account info which is fine, but in the process, they destroyed the simplicity of the public support forums and made it more complicated than it needed to be. Just like they did to their theme. Anyway, sorry for the rant. I was looking up how to fix something that broke on X (surprise surprise) and saw this review in the results. Figured I’d leave my 3 cents. I haven’t played too much with the other visual builders yet, and maybe they’re better. But again, in the battle between X and Divi, Divi is on top and ahead right now. And they keep increasing their lead with all the new features, freebies, video tutorials, etc that they keep putting out. Is it perfect? No. There are things about Divi that drive me nuts. But X drives me more nuts since they decided to change everything.

    • Thanks for coming here to share your experience. Yea I thought their move with the Pro version was a mistake. Even made a review video on it right after it was released.

    • Jeff says:

      I’m glad I’m not the only one who was SO disappointed in the whole X Pro upgrade. I was in “love” with the basic X theme and Cornerstone. I bought a number of licenses for various sites. Sure it limited you on a few things, but it was basically dummy-proof. The X Pro design is AWFUL. I’m a software developer, and I find it very hard to understand.

  • Kev says:

    This is all based on what – your own experience, customer surveys, support forum analysis? How are you calculating “support”, “reliability” and “ease of use”? How do you put a number on that?

    • Personal experience with both of these themes. I also factor in what is going on with the users of these 2 themes. You might only be seeing this 1 post on this 1 page and not realize the reach I have on the internet.

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