Divi Vs Thrive Architect 2023

by Adam @ WPCrafter   |   Last Updated: 2023-08-29 17:11:59

Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans. It boasts many innovative features that are unique to Divi.

Thrive Architect is a WordPress page builder from Thrive Themes. It’s their next-generation page builder that replaced Thrive Content Builder. It is ideal for any website build, but also really shines for marketers because of its marketing focus.

Current Pricing: $89 – $249
Current Pricing: $67 or $97 with split testing

Here are 2 different page builders for WordPress that fill 2 different needs.

Thrive Architect is ideal for creating single pages, landing pages, etc, where Divi is better at creating entire websites.

The feature set that comes with Divi, like their header/ footer builder, style-sync, etc, are just better for full site builds.

On the flip side, Thrive Architect has modules that are very equivalent to Divi, but some better for marketing.

A perfect example is timed content, countdown timers, popup boxes, etc.

Also, Thrive Architect is part of a larger family of plugins that all work in perfect harmony, much like Apple devices.

Divi Pros

  • Front End Page Builder
  • Hundreds Of Templates
  • Inline Text Editing
  • Comes Bundled With A Theme
  • Responsive Editing
  • Global Elements
  • 40+ Elements

Thrive Architect Pros

  • Over 100 Page Templates
  • Pre Designed Section Templates
  • Global Colors For Easy Customization
  • Included Popup Engine
  • Advanced Marketing Features
  • Constant Updates & Improvements
  • Works With Any Theme

Divi Cons

  • Lacks Popup Builder
  • Shortcodes When You Deactivate
  • So Many Options, Almost Too Many
  • Very Glitchy With Longer Pages

Thrive Architect Cons

  • Lacks Theme Builder Features
  • Interface Is Complex – May Overwhelm You
  • No 3rd Party Plugins
  • Support Could Be Better

Ease of Use

Ease Of Use


While some aspects of using Divi Builder are easy, overall there are too many options crammed in that it can become overwhelming quickly.

Ease of Use

Ease Of Use


Personally, I find Thrive Architect to be complicated. I don’t think user-interface is their strong suit. But they provide more in terms of useful templates and sections to bridge the gap.

Price Value Icon

Price / Value


Divi is an incredible value, especially when you consider that you can still purchase a lifetime license and use it on unlimited websites.

Price Value Icon

Price / Value


You will not find a better value in a WordPress page building tool. At only $67 and it includes lifetime updates, it’s almost worth buying just to test it out.




With many support channels, for most issues, Divi will have you covered. Sometimes support lacks a personal touch.




Support is a weak spot for Thrive. In my experience its not that personable and requires a lot of explanation and of course access to your website.


  1. I currently use Thrive Themes and generally their support has improved alot (Feb 2020). However I do agree with you saying despite clearly detailing information in messages to support, they ask you the same questions you’ve just answered!
    A common fix is always “clear your cache” even when you’ve said you already have.

    I personally don’t find Thrive Architect interface confusing at all. I think it’s well designed and fairly straightforward.

  2. Hi Adam!
    I am currently using the salient theme for my site. Can I also include thrive architect for lead page building?

  3. Hi I am rebuilding my site, I currently use divi, however I would like to add some things from thrive themes, like thriveleads ( is much better than elegant theme bloom) , also Thrive comments and Thrive aprentice, however I want to know if my site will work good having divi builder and thrivearchitect installed ( I read is necessary for Thrive leads) Any Ideas?

    1. Oh yea, you will be fine. On my site I have Elementor, Beaver Builder, Beaver Themer, Thrive Leads, & Thrive Comments. It’s all working fine.

      1. Andoni Villarreal says:

        Hi Adam, thanks for your quick response.I have some more questions. First is this the thrive comments? If yes, can I translate it to spanish. I mean the texts like “comment as a guest”, Log in with, etc. And also Can I connect my autoresponser with this?

        1. Yes I am using Thrive Comments. And yes you change / translate the text bits. And also you can connect it to your autoresponder.

  4. Hi Adam,
    I do love Thrive Architect and the Thrive Themes ecosystem. As you correctly point out, Thrive Architect is not ideal for building full websites.

    One big reason for this (for me anyway) are the following:
    – header, menu, footer (difficult to make work globally across a site)
    – filterable portfolio (their ‘post grid’ feature is somewhat lackin IMHO)

    Have you figured out a way to get around this? Is there a theme or set of plugins you use with Thrive Architect when/if trying to build a full website?


    1. Hey Steve, these are issues that Thrive is in the process of working on. I do think it is going to take them months to pull off. It’s no real secret that they are working on a new theme to replace all of their existing themes. It is going to offer this and much more.

      1. They will improve it. Im sure-)

  5. Hi Adam,

    How are they doing in terms of loading speed? I’ve been told by some of my friends that Thrive Architect has a good loading speed, but I haven’t heard of anything from Divi. Also, just an additional question since you mentioned Elementor:

    Have you tried Genesis Framework, and if yes, how does it compare to Elementor?


    1. Genesis is a theme, this page is comparing page builders. These are 2 different product categories. Both are going to be fine, but you should be using a caching plugin and decent hosting. There have been many speed comparisons, the result is they are all pretty equal.

      1. Thanks, Adam, that’s very helpful!

  6. Harvey Gordon says:

    Ask and ye shall receive! Thanks Adam

  7. Which one did you use to build this page? Your site?

    1. My website was originally built with Beaver Builder, but am in the process of changing to Elementor. I need some advanced layout features that Divi and Thrive Architect don’t offer.

  8. The value depends on if you’re the end-user or a developer.
    Divi’s lifetime license offers definitely more value in long term for developers. I build about 50+ sites a year so Divi is much more cost effective for me.

  9. Nice review clarifies a great deal, however would it be possible to use both?
    I have a website built with Divi and I love the builder and all the options even though it is anoying sometimes the loading that happens after a front end edit.
    What I really lack is the landing page & opt-in page. If I would buy the Thrive Arhitect woul I be able to create a landing page on top of the already Divi built website?

    Hope it is not a stupid question… it kind of feels like it though

    Thanks a lot!

    1. Yes you can have 2 page builder is the same website, but you can’t use 2 page builders on the same page/post.

  10. Great comparison, i really like what you are doing here. i have been using divi for a couple of years and im looking for other alternatives like elementor pro and Thrive Arquitect or the Whole Thrive Ecosystem. having all together, i love divi for making full sites but there is an option of convert oriented landing pages marketers and i think as you said Thrive is better here. maybe i need this two to different aproaches, but 80 % of my clients still asking for full website design, i really need to see what is better, DIvi Elementor Thrive … value for money etc.

    Will continue my search its hard once you have all your business formed in a way and change

    1. Yea is a very fluid market right now, that is changing monthly. All 3 have exciting things coming up in the new year, but also have serious challenges in how they will adapt to Gutenberg. I think Elementor is going to fair the best when it comes to Gutenberg.

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