Divi Vs Thrive Architect 2019

by Adam @ WPCrafter   |   Last Updated: June 30, 2019

Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans. It boasts many innovative features that are unique to Divi.

Thrive Architect is a WordPress page builder from Thrive Themes. It’s their next generation page builder that replaces Thrive Content Builder. It is ideal for any website build, but also really shines for marketers because of its marketing focus.

Current Pricing: $89 – $249
Current Pricing: $67

Here are 2 different page builders for WordPress that fill 2 different needs. Thrive Architect is ideal for creating single pages, landing pages, etc, where Divi is better at creating entire websites. The feature set that comes with Divi, like global sections, style-sync, etc, are just better for full site builds. On the flip side, Thrive Architect has modules that are very equivalent to Divi, but some better for marketing. A perfect example is timed content, countdown timers, popup boxes, etc. Also, Thrive Architect is part of a larger family of plugins which all work in perfect harmony, much like Apple devices.

Divi Pros

  • Front End Page Builder
  • Hundreds Of Templates
  • Inline Text Editing
  • Comes Bundled With A Theme
  • Responsive Editing
  • Global Elements
  • 40+ Elements

Thrive Architect Pros

  • Over 100 Page Templates
  • Best Mobile Options
  • Included Popup Engine
  • Advanced Marketing Features
  • Gradient Backgrounds
  • Works With Any Theme

Divi Cons

  • Lacks Popup Builder
  • Shortcodes When You Deactivate
  • So Many Options, Almost Too Many
  • Very Glitchy With Longer Pages

Thrive Architect Cons

Being that Thrive Architect is an upgrade to Thrive Content Builder, there have been some upgrade issues that people have experienced. So right now I really don’t recommend upgrading from Thrive Content Builder.

While many developer hours went into Thrive Architect, there are still some things that are a bit overly complicated where there are settings panels on top of setting panels.

Also, Thrive Architect is lacking global save sections which is a huge time saver when building full websites.

Ease Of Use


While some aspects of using Divi Builder are easy, overall there are too many options crammed in that it can become overwhelming quickly.

Ease Of Use


Price / Value


Divi is an incredible value, especially when you consider that you can still purchase a lifetime license and use it on unlimited websites.

Price / Value




With many support channels, for most issues, Divi will have you covered. Sometimes support lacks a personal touch.



21 thoughts on “Divi Vs Thrive Architect”

      1. Andoni Villarreal

        Hi Adam, thanks for your quick response.I have some more questions. First is this the thrive comments? If yes, can I translate it to spanish. I mean the texts like “comment as a guest”, Log in with, etc. And also Can I connect my autoresponser with this?

  1. S

    Hi Adam,
    I do love Thrive Architect and the Thrive Themes ecosystem. As you correctly point out, Thrive Architect is not ideal for building full websites.

    One big reason for this (for me anyway) are the following:
    – header, menu, footer (difficult to make work globally across a site)
    – filterable portfolio (their ‘post grid’ feature is somewhat lackin IMHO)

    Have you figured out a way to get around this? Is there a theme or set of plugins you use with Thrive Architect when/if trying to build a full website?


    1. Hey Steve, these are issues that Thrive is in the process of working on. I do think it is going to take them months to pull off. It’s no real secret that they are working on a new theme to replace all of their existing themes. It is going to offer this and much more.

  2. A

    The value depends on if you’re the end-user or a developer.
    Divi‘s lifetime license offers definitely more value in long term for developers. I build about 50+ sites a year so Divi is much more cost effective for me.

  3. O

    Nice review clarifies a great deal, however would it be possible to use both?
    I have a website built with Divi and I love the builder and all the options even though it is anoying sometimes the loading that happens after a front end edit.
    What I really lack is the landing page & opt-in page. If I would buy the Thrive Arhitect woul I be able to create a landing page on top of the already Divi built website?

    Hope it is not a stupid question… it kind of feels like it though

    Thanks a lot!

  4. Great comparison, i really like what you are doing here. i have been using divi for a couple of years and im looking for other alternatives like elementor pro and Thrive Arquitect or the Whole Thrive Ecosystem. having all together, i love divi for making full sites but there is an option of convert oriented landing pages marketers and i think as you said Thrive is better here. maybe i need this two to different aproaches, but 80 % of my clients still asking for full website design, i really need to see what is better, DIvi Elementor Thrive … value for money etc.

    Will continue my search its hard once you have all your business formed in a way and change

    1. Yea is a very fluid market right now, that is changing monthly. All 3 have exciting things coming up in the new year, but also have serious challenges in how they will adapt to Gutenberg. I think Elementor is going to fair the best when it comes to Gutenberg.

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