Divi Vs Elementor Comparison 2018

Updated: June 1, 2018
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The past 12 months have brought Divi and Elementor Pro very close in features. Both products have been extremely aggressive in releasing new features and enhancing their current modules. First, Divi has enhanced just about every module they have to bring every modern feature that you would come to expect. On top of that, they have released a new template manager and a gazillion templates to go along with it. Elementor, on the other hand, built an entire “Theme Builder” so you can use Elementor to design headers / footers / archive pages/ post templates, and much more.  So in the past 12 months, Divi seems to have its own focus but at the same time is always playing catchup with Elementor. So whatever comes to Elementor, I am sure Divi will eventually build, including the “Theme Builder”. The decision between Elementor and Divi is going to come down to 2 things, cost & ease of use. Divi costs less but has content lock-in (if that matters to you), and I find has a much steeper learning curve. Elementor has an annual license, a much better workflow, and an entire Theme Builder.

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Cost: $89

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Cost: Free to $199

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Divi 3 Overview

Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans. It boasts many innovative features that are unique to Divi.

Elementor Overview

Elementor is a WordPress page builder that has taken WordPress web design by storm. It had the deepest feature set, yet is very easy to use and master. Elementor is the most full-featured free page builder. There is also a Pro add-on to add additional developer features.

Divi 3 Key Features

  • Front End Page Builder
  • Hundreds Of Templates
  • Inline Text Editing
  • Many Innovative Features
  • Responsive Editing
  • Global Elements
  • 40+ Elements

Elementor Key Features

  • Live Front End Page Editor
  • Awsome Designer Features
  • Template & Block Library
  • Mobile Responsive Options
  • Fastest Front End Editor
  • PRO Create Custom Headers / Footers
  • PRO Create Post Type Layouts

Divi 3 Things To Consider

When people say Divi, many times they don't realize they are referring to 2 separate things. The Divi Theme & the Divi Builder. While you would only use the Divi Theme with the Divi Builder, you certainly can use the Divi Builder with any WordPress theme.

First, the Divi Theme is nice, but I find it basic. If I was to build a website using the Divi Builder, I would use a more modern theme.

The Divi Builder is the most advanced page builder that I have ever used for WordPress. It has more options, more flexibility then all the others combined. In practical usage, I think its completely overkill and overwhelming at first, in a bad way. I think they want to accommodate their users and in this have given too many options versus making some decisions for their users. So just be prepared.

Divi Builder is a shortcode based builder. Most people already know this, I don't like it, but you will have to decide for yourself whether that is a big deal or not. My issue with it is Elegant Themes could easily solve the problem, but they haven't.

As far as templates go, there are a TON of them, again more then all the other page builders combined. They keep making them because they sell, but I don't find them that practical or useful. Sure they are beautiful, but they are more for learning purposes versus practical usage.

Right now, you can't build custom headers or footers with Divi. You can't build custom archive pages or page templates. Divi has said that is coming and I am pretty sure they are motivated to deliver. Just know its not there now.

Elementor Things To Consider

Since it launched, Elementor has had explosive growth with it being active on nearly 1 million websites in less than 2 years. The product has become more and more refined because the team behind Elementor is VERY aggressive in making it the best WordPress page builder on available.

With that explosive growth, many Elementor users are also new to WordPress and website building in general. As a result, I have noticed some people having trouble opening up the Elementor builder, but its typically never caused by Elementor itself. Instead, it is caused by outdated hosting, outdated PHP version, the rocket loader enabled in Cloudflare, or some overly aggressive caching or performance plugin.

The reason I point this out is that in some circles there is this perception that Elementor has issues when upgrading, but I have never experienced that myself and have made an effort to see what is causing this for WPCrafter fans and it's always the same causes listed above.

However, Elementor has a version manager so you can easily revert to a prior version of Elementor. Also, this makes it easy to test out beta versions.

With regards to Elementor Pro, it is fair to point out that it is not GPL licensed. I personally don't have any issues with this, but there are some people that do. Elementor is GPL licensed which is a requirement to be in the WordPress plugin directory.

Divi 3 Coupon / Discount

The link above will apply a 10% discount on purchasing Divi. No Divi coupon necessary.

Elementor Coupon / Discount

There are currently no active Elementor Coupon or Elementor Discounts available. However, if you do purchase Elementor through the link on this website, I will give you access to my complete training program, Elementor Essentials, which normally sells for $199.

Divi 3 Review Summary

I can see why people buy Divi. It has a lot going for it. While it is not my personal choice of page builders, it's undeniable that it's the most advanced.

I will say that the pricing and the lifetime option is very attractive.

Also, the Divi team over the last 12 months has become a well-oiled machine cranking out unbelievable features and enhancements. If that wasn't enough, they also have pushed out an insane amount of free templates and a template manager for them. It's a good value all around despite the issues mentioned above.

Elementor Review Summary

Elementor is the strongest page builder currently available. They consistently release new features that are in line with current design trends. This means you will be able to keep your website relevant.

Elementor Pro is an incredible value considering all the additional modules and power features that it includes.

If I were starting a new website project today, Elementor would be the page builder that I would choose. I consider it a must have WordPress page builder that is a pleasure to use.

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Divi Vs Thrive Architect

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Divi Vs Elementor

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Other Elementor Comparisons

Divi Vs Elementor

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Beaver Builder Vs Elementor

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Elementor Vs Thrive Architect

While many Elementor users have considered Thrive Architect an Elementor copy, they seem to forget that Thrive came way before …

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Review Transparency & Ethics
These reviews & comparisons are my opinions based on my usage and testing. Although I have been solicited for paid reviews, I want to make it clear that I have always declined! I have never been paid to write or record any reviews, EVER! For more information on my review process, visit my Transparency Report linked above.

  • Josmos says:

    Many thanks Adam for the comprehensive review. On my side; I have been using DIVI for the last 3 years (bought the full time access) and I have to say that as far as your need remains basic; DIVI is fine. However, if you need something more specific, the theme terribly poor. However, what is very frustrating is that you cannot shift to another theme (you will lose all you work, unless you are very high-qualified technician and a lot of time to spend for it). After having read your article, I took the decision to quit DIVI. I still have to learn Elementor. I starts looking at your videos and again thanks you a lot.

  • Lindsay says:

    Lord I am more confused than ever! Domain chk, ….theme/builder !?!?!?! Aka “stuck in newbie blog land and already treading water ” for a newbie blogger with no coding expertise let’s say what’s the best customizable (design wise and set for future ecommerce and expansion down the road) builder and or theme?

    Lost, Help!

    • Today, between Divi and Elementor, I would suggest Elementor. My reasoning is that between the 2, you can use Elementor to create designs for your blog posts. And later when design preferences change, you can change the design easily and apply the change to all your blog posts. This is something that Divi is planning, but it’s not coming out soon.

  • Stok says:

    What did you use to build this site ?

  • elise says:

    can you use elementor free plugin for a company website ?

  • Amaninder says:

    Hi.. can divi and elementor be installed on the same website. ??

  • Peter Steer says:

    Hi Adam,

    Wow this is really making me think that I made a mistake in purchasing Divi for the blogsite that I am developing.

    I’m a semi-retired architect hoping to provide homeowners with the benefits of my 55+ years of experience by way of tips, tricks & pitfalls to avoid & the like. I developed my own website a few years ago & thought I would try to develop a new blogsite.

    I decided to go with Divi based on the hype that it was the most extensively used page builder & was lead to believe it would be relatively easy for a newbie like me to use. I then discovered that I needed to be using Extra (sister to Divi?) for blogging & also purchased a child-theme for use as my website. I expected this to be easily customizable but it has now taken me three days just to insert my own logo – there are no tutorials based on either the child-theme or Extra showing how to do this & zero help by way of documentation from the designers. I managed to figure out how to do it by watching 3-year old tutorials based on Divi.

    Am I wrong? Shouldn’t this be easy to achieve & clearly explained – wouldn’t this be the first thing that ANY buyer would want to customize? Why make it so hard?
    Anyway I was looking for tutorials covering how to edit & customize child-themes when I came across a YouTube tutorial called How To Make a WordPress Website – 2018 – In 24 Easy Steps by Tyler Moore. I thought it would show me how to manipulate Divi but then he started talking about Elementor instead. I also turned it off but out of curiosity didn’t & I must say I was very impressed by what I saw.

    Elementor seemed to do all the things I thought I was getting with Divi – maybe it is all there, but if so it is difficult for a newbie to use. Nothing seemed to be intuitive or easy to understand & the fact that I had to maneuver to different parts of the Dashboard (WP, Extra + Child-theme) to input various pieces of data I found to be frustratingly confusing.

    Although I have invested about $200 & have also spent 4-weeks, I am still on the Home page! I also had numerous issues with importing the child-theme which took more than 1-hour to install & was, I believe, corrupted in the process (might be my fault?) but it still isn’t working as described. In fairness the child-theme developer bent over backwards to help, but nonetheless I’m way behind schedule.

    I know that I am viewing this through the eyes of a beginner but easy it ain’t. In short I’m now contemplating shifting to Elementor instead – do you think it will be better suited for me?

    Peter

    • Well in my opinion, Divi has a steeper learning curve. Much steeper.

      Since you have tried Divi, you can easily try Elementor since its free, but there is a pro version. I would encourage you to check out this short and concise video I made on Elementor which is specifically for people new to Elementor https://www.youtube.com/watch?v=mRbNQ8Xl14A

    • Wanda Ivelisse says:

      I used to have the same problem. Since I was working on it only on the weekends it was very hard for me to get it to the point I wanted, and my blog is in Spanish so there were some word and steps difficult for me to understand. But everything changed when I switched to Elementor.

    • Stok says:

      Peter, I feel your pain. I also was sold on Divi, they do a great job promoting it but they are horrible at support or training. Navigating their tutorials to find what you need is not easy. I found working from the backend easier than the front end but still regret my decision to buy into it.
      Also, once you build a site with Divi that’s it because it’s 90% shortcodes. You can’t change themes like you can if you just build your site with a “normal” wordpress theme.
      Divi is far far from easy.

  • lukas says:

    Hi Adam,

    thanks for your profound overview/comparison between divi builder and elementor.

    i’m new to page builders (+ i’ve never touched code before) and am looking for a way to start several websites in order to ‘test’ private and business ideas quickly to find what might work and what doesn’t without investing too much into one or the other. i also thought about hiring a web designer to do so, but realized that i like the feeling of doing it on my own and having full control over changes on the fly and so on.

    the following thought/question concerns me in my decision in the moment:

    divi seems to be attractive in terms of access to a lot of themes (elegant theme library) and the pricing (199 for unlimited sites and lifelong support/updates).

    i understand that elementor might be the better choice in terms of user-friendliness, especially being a newbie. nevertheless i’m unsure considering the 1-year-limit on support/updates. do i ‘need’ those regularly so that i would have to renew the license every year?

    very much looking forward to your advice!

    thanks in advance and all the best,
    lukas

    • Let me be the first to say that You Got This! You can do this on your own.

      If you choose the Elementor route, after the 1 year it still works fine. You only lose access to support and updates.

      Divi has a steeper learning curve for sure, but it’s a very compelling deal.

  • Darren says:

    Hi Adam,

    Thanks for your comparison. I have played around with both page builders and am trying to decide which is right for me. I think you were a little unfair/impartial towards DIVI. The most impressive thing about DIVI is how aggressively the development team is releasing new updates and features. Right now they just released Divi 3.1. The extras they keep throwing in (almost weekly) are amazing and there are regular blogs and videos giving you ideas how to use it. Yes, you are correct, a lot of the DIVI instructional videos require adding custom CSS, but adding it is not too difficult. Also, DIVI has the option of using it as a page-builder plugin or an all-in-one theme. The lifetime access to DIVI also gives you their other plugins and themes and the Bloom and Monarch plugins are very good.

    I have a question for you. How can you suggest that DIVI uses shortcode and therefore is not future proof, whereas Elementor does not? All page-builders achieve their design elements using shortcodes inserted into the page code which are later interpreted and rendered by the plugin. Thus, both Elementor and Divi lock you into either platform. The only way I know to eliminate this is and speed up the page load times is to use the Genesis platform, but that requires a LOT of customisation/extra coding to get anything that looks decent. Another question, is there any advantage to using the Genesis framework and then either Elementor or Divi as a page-builder plugin? Or would it be better (if one were to use Divi for example) to use Divi as a stand-alone theme? I believe Elementor doesn’t have a stand-alone theme.

    Regards,
    Darren

    • So to answer the question you had for me, not all page builders use shortcodes. Elementor does not use shortcodes, Beaver Builder does not use shortcodes, and many others don’t. Divi does use shortcodes.

      The second question regarding theme choice. Ok so the Divi Builder is the page builder, the Divi Theme is an optional theme you can use with Divi. The Divi theme is not that great, there are much better themes available today and many Divi Builder users don’t use the Divi theme.

      With Elementor, you almost don’t need a theme because, unlike Divi, with Elementor you can build headers / footers, and every other part of your website that is typically done with a theme.

      • Darren says:

        Thanks for your reply, Adam! Very interesting! If you don’t mind answering another couple of questions: (1) If Elementor does not use shortcodes, how does it create layouts? (2) If one created a page layout in Elementor and were later to uninstall the plugin, what would be left in the page code? (3) Would it be easy to switch to another page-builder or theme later? (4) What themes do you recommend for using with Elementor and achieving strong SEO? (5) is there any advantage to using Elementor with Genesis Framework? or better to just use it as its own framework with a good solid theme? Thanks if you have time to answer.

  • Toni says:

    Hey Adam,
    Great comparison. I’ve never used Divi – seems a bit cumbersome in areas and I see complaints rising. I was using the Avada theme but with every update it becomes more and more bloated, and therefore, more and more slow. It flunks mobile speed tests 100% of the time (despite their claims).

    I purchased the pro versions of Generator Press theme and Elementor. I could be overthinking things, but I’m having a little trouble adjusting/learning this way of building websites. Do you have any recommendations on the best way to learn using Elementor? I should clarify that most of it I am good with – it’s things like headers I struggle with.

    Thanks,
    Toni

      • Toni says:

        Sorry Adam, I should have been more specific! I bought Elementor Pro. Thanks!

        • I have quite a few videos on Elementor that you may want to check out. I do have a paid training program, but I think since you are an experienced website builder, you could get by just fine with the videos I have on YouTube.

          • Toni says:

            Thanks Adam! I have checked out your videos and they are truly a gold mine! I was thinking of taking your course but wasn’t sure if it would be appropriate for someone already experienced with WP, but I you’ve just cleared that up for me.

            I’ve already completed three home pages for three different sites with the help of your videos, the documentation, and a few other resources I found on the web. It really came down to me adjusting to the ways of using GP and Elementor Pro and I’m really starting to figure things out. I have to say, this stuff is amazing and I won’t be using Avada any more. In fact, I’m thinking of redesigning a lot of sites with GP and EP to get the page speeds back to winning numbers.

            I’m also thinking of trying the other themes you’ve used with Elementor Pro – just to try them out and see if there’s one I like best. I remember you mentioning you use more than one – is this just based on how you feel that day or is it dependent on the needs of the project?

            Thanks so much for such an in-depth site! It’s really been the one thing that made me stick it out with EP and now I’m hooked!

            Best,
            Toni

          • Happy that you are enjoying the resources here on this website. That is the goal. And as far as themes go, GeneratePress is great. I personally prefer Astra because I find it a lot more automatic with page builders. It literally knows you are using whichever page builder and makes adjustments for it. Also, it has the best integrations with 3rd party plugins if you have them installed and activated.

          • Toni says:

            I literally just bought Astra Agency about an hour ago on the Annual to try it on another site build and I’m already finding it a bit more fluid for me. Although I got along in GP okay (after some frustrations, lot’s of questions and watching many of your tutorials), Astra is definitely more intuitive imo. If I’d started with Astra first I would have achieved more sooner and would have had less frustration. Anyway, I’ve already decided to purchase the lifetime license as I know I’ll be using it a lot. And I’m having a lot of fun! 🙂

          • That’s great to hear. If you bought through the link on my site, send your receipt over if you would like access to the bonus courses.

          • Toni says:

            OMG! I didn’t! But I only bought the yearly and want to upgrade to the Lifetime – is that something I can do through your link?

  • Alex c says:

    hopefully, they will add AMP compatibility sooner rather than later.

  • David says:

    I have been using Divi for a few years now and I cannot stand its ever-increasing slowness. 15 seconds to load a refresh after an edit? Come on! It actually makes me not want to build websites anymore. I think I will give Elementor Pro a go. I am impressed!

    • Wow, that’s rough, sorry to hear. You can also try some caching plugins to try to improve that.

    • Samuel says:

      Hello David, I have been using Divi for a few months myself and I have not been having this issue at all (my performance is great! Visual builder loads in about 5 seconds for me). Maybe consider evaluating your host as well, I use Siteground and everything is lightning fast for me. I can’t say I have this issue at all I am for sure using PHP 7.1 and the latest version of Divi ect. Just wanted to shed some light on this topic as well. I do like Divi and divi builder a lot and I like Elementor a lot too.

  • Ash says:

    Is there an option to use multiple page builders on a website e.g. Divi, Beaver and Elementor all bundled in a WordPress blog so that I can use whichever one I want according to what I want to build? Or is it that I can only activate and use one page builder plugin at any given time?

  • Jessica says:

    Hi Adam, is there an easy way to switch from Divi Builder to Elementor builder for a site that’s already set up?

  • Luis Ramirez says:

    I’ve been using Divi for a few years now. It was great at the beginning, but the more you use it the more you realize how limiting it is. I’ve recently transitioned to Elementor Pro and find that it’s less restrictive, a lot more intuitive, and it’s tremendously faster than Divi. I’ve started to transition all of my old Divi sites to Elementor sites and am not happy about all of the Divi shortcode that needs to be cleaned up.

  • Eduardo says:

    thanks for this was looking something been using divi for a copule of years and want know more about elementor. On thing is not clear is how can i as web designer use the licence of elementor en each websitei build how that goes and that end? so its really interesting by your article will have to try elementor but Pro version right? because i bought Divi and no more again elementor is anually? so its more money at the end
    thanks

  • Momo says:

    Even analysis and same result for me, the previous generation of page builders takes a slap with Elementor!
    And the best comes with v1.8!

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