Avada Vs Divi 2024

by Adam Preiser updated Feb 23, 2024

Avada Theme Review Logo

Avada Theme is the number 1 selling WordPress theme on ThemeForest which is quite impressive. Avada has been around for over 5 years and is more of a swiss army knife type of theme.

Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans. It boasts many innovative features that are unique to Divi.

Current Pricing: $60 Per Site
Current Pricing: $89 – $249

The 2 most popular WordPress Themes, in terms of sales. First, if cost is a concern, then Divi is the better choice because the license entitles you to use it on unlimited websites where Avada is $60 per website and comes with only 6 months of support.

If you want an easy to use theme, again I believe this would be Divi simply because of their front-end editing experience filled with modern design options and all theme options are in the customizer.

Divi has a much larger community along with community resources behind it. If you need help or a tutorial, they are very easy to find.

Features and ease of use aside, I feel Divi is also a better value in that you can use it to build without limitations and it has a longer support period. For me, Divi is the winner of this comparison based on access to modern features, its front end page building experience, you can build unlimited websites, and a full year of support.

Avada Theme Pros

  • Includes A Front End Page Builder Since v6
  • Can Adjust Theme Settings From The Page Builder
  • 38 Demos To Get You Started
  • Hundreds Of Theme Options
  • WooCommerce Integraton

Divi Pros

  • Front End Page Builder
  • Hundreds Of Templates
  • Inline Text Editing
  • Comes Bundled With A Theme
  • Responsive Editing
  • Global Elements
  • 40+ Elements

Avada Theme Cons

  • Expensive Because Pricing Is Per Site
  • Only 6 Months Of Support Is Included, Then $80 Per Year Per Site
  • Theme & Page Builder Lock In
  • Theme Bloat Tries To Do Everything
  • Shortcode Based Like Visual Composer

Divi Cons

  • Lacks Popup Builder
  • Shortcodes When You Deactivate
  • So Many Options, Almost Too Many
  • Very Glitchy With Longer Pages

Ease of Use

Ease Of Use


If you have used other themes before, none of that will help you with Avada. They do everything their way, a different way. All new learning curve.

Ease of Use

Ease Of Use


While some aspects of using Divi Builder are easy, overall there are too many options crammed in that it can become overwhelming quickly.

Price Value Icon

Price / Value


It’s an ok value if you need only 1 website. But it becomes the highest priced solution once you need more than 1 site or you need support past 6 months at $80 per year per site.

Price Value Icon

Price / Value


Divi is an incredible value, especially when you consider that you can still purchase a lifetime license and use it on unlimited websites.




Because it’s sold on ThemeForest, you only get 6 months of support and then you have to pay $80 per year per site. Should be the industry standard 1 year of support.




With many support channels, for most issues, Divi will have you covered. Sometimes support lacks a personal touch.

10 thoughts on “Avada Vs Divi”

  1. Norm Fletcher

    “This is why the website building experience in WordPress is so far behind Wix and SquareSpace.” Are you saying that WIX and Squarespace are better platform on which to build?

  2. The concept of DIVI “for life” of the site has always been a show stopper. Now with Guttenburg even more so. I predict in a few years Divi and other page builders will be obsolete. For that matter, Avada and themes may be obsolete as well.

    1. Adam @ WPCrafter

      Well, I do think there is some danger ahead for many themes and plugins. Divi and Avada have content lock-in. Someone recently made a free plugin to remove the shortcodes from Divi though, something Divi should have done a very long time ago.

  3. Could you please clear a little more for non-techie as you recommend ASTRA with Elementor?

    DIVI is so resourceful with a good organization and a huge community (that can be of great support about any customization advice or free resources like layouts etc). If shortcodes are banned by WP then DIVI developers must go for alternatives to support their huge community for websites. Don’t we expect that logical and ethical issues? What you think about it?

    In contrast what about ASTRA? Even simple features like parallax effect, mega menu, etc are not available let alone other advanced options (though there are plug-ins to solve). May be they grow over time, that’s another issue.
    If anyone wants to build a multi-vendor e-commerce standard website do you think ASTRA is smart enough to go ahead with it? If not, then please suggest for the said website so that as non-techie we can proceed.

    Thanks for your opinion!

    1. Yes, Divi has been in business since 2009 which is a very long time. Which has pros in the sense that its a mature product with a huge userbase, but there are cons as well which is legacy code. They are very restricted in what they can do because it may break hundreds of thousands of websites. This is why the website building experience in WordPress is so far behind Wix and SquareSpace. Sure Astra is a newer theme that is growing at a fast pace, but it is much more advanced then Divi is or will be. Sure it doesn’t have parallax, why, because you use a page builder for that, not a theme. Also mega menu is on the way.

      Regarding that recent Divi article on a multi-vendor marketplace, that has nothing to do with Divi. That tutorial will work on any theme that supports WooCommerce.

  4. So the final analysis is that neither gets a real ‘yes’ recommendation. In a comparison of two things, I get that one is rated higher than the other, but if not recommendable, then what’s the alternative? I’m on this article to make a decision of what theme to get. If not one of these, then which one meets the criteria set out here? Thanks

    1. Well, I believe I do recommend one over the other here. And also I feel that there are better alternatives available, more specifically the Astra Theme paired with Elementor.

  5. Great comparison. I have proudly supported Elegant Themes since before Divi. Divi is an amazing builder and gets better every day.

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