Avada Vs Divi 2019

by Adam @ WPCrafter   |   Last Updated: June 30, 2019
Avada Theme Review Logo
Avada Theme is the number 1 selling WordPress theme on ThemeForest which is quite impressive. Avada has been around for over 5 years and, for better or for worse, is a swiss army knife type of theme.
Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans. It boasts many innovative features that are unique to Divi.
Current Pricing: $60 Per Site
Current Pricing: $89 – $249

The 2 most popular WordPress Themes, in terms of sales. First, if cost is a concern, then Divi may be the better choice because the license entitles you to use it on unlimited websites where Avada is $60 per website and comes with only 6 months of support. If you want the easier to use theme, again I believe this would be Divi simply because of their front-end editing experience filled with modern design options and all theme options are in the customizer. In some circles, Avada is considered a bloated WordPress theme with a non-intuitive back end page builder that, without expert tuning, could produce slower websites. Divi has more modern innovative features powered by its front end page builder, with I think over 50 new features added in the last 12 months. Features and ease of use aside, I feel Divi is also a better value in that you can use it to build without limitations and it has a longer support period. For me, Divi is the winner of this comparison based on access to modern features, its front end page building experience, you can build unlimited websites, and a full year of support.

Avada Theme Pros

  • Backend Only Page Builer
  • Settings Panel In The Backend
  • 38 Demos To Get You Started
  • Hundreds Of Theme Options
  • WooCommerce Integraton

Divi Pros

  • Front End Page Builder
  • Hundreds Of Templates
  • Inline Text Editing
  • Theme Lacks Many Modern Features
  • Responsive Editing
  • Global Elements
  • 40+ Elements

Avada Theme Cons

If you are deciding on whether or not to use Avada for your website, first I want you to know that you can make a website with it, but how much time that will take and the learning curve you will have to go through are the issues here.Just like any technology, how you build a website with WordPress today, has changed for the better. Sadly Avada has not changed with it. When Avada was first released over 6 years ago, it was modern. Fast forward to today, and it represents everything WordPress used to be, but it's self hasn’t changed.It is bundled with a back-end page builder, where it will take significantly longer to build pages because there is no visual representation of what you are doing. It's like flying blind. Backend page builders are not intuitive to use and you will waste so much time having to go back and forth, on the front end and back end to verify every little change. So if a website would typically take 30 hours to build, with a back-end page builder it could easily take twice as long to get just right. Modern page builders are all front-end and a joy to use, which is not the case with Avada.Second, the Fusion Page Builder has content lock-in because it's shortcode based. This means Avada for life, if you want to make a change to a different theme in the future, you have to start from scratch. This is why I don't like to recommend using a page builder that is tied to a theme. It's a bad idea all around.All of the Avada settings are in the back-end as well. The same principle as above, it's going to take a lot longer and be a lot more tedious. Where modern themes have all of their options in the customizer because you get immediate visual feedback on your changes.Avada has been referred to as a slow bloated theme. You have to remember with websites, less is more. With Avada you get more, a ton of stuff that you don't want and will never need, this is the bloat that people refer to. It makes no sense to have all that stuff in a theme that slows down the WordPress backend and locks you in further into the theme.Regarding the age of the Avada theme, logically you think if a theme has been around for 6 years then it must be good. But the reality is, times change, and the way we do things today is different than how things were done 6 years ago.Cost should also be a consideration. It is currently $60 PER WEBSITE! Most themes allow unlimited installations for around the sale cost or less. I'm not complaining about the cost, but I do think it is something to consider.For support, you only get 6 months. I think that is not enough. You can extend the support, but at a cost.

Divi Cons

  • Lacks Theme Building
  • Lacks Custom Header / Footers
  • Lacks Popup Builder
  • Many Innovative Features
  • Shortcodes When You Deactivate
  • So Many Options, Almost Too Many
  • Very Glitchy With Longer Pages

Ease Of Use


Ease Of Use

While some aspects of using Divi Builder are easy, overall there are too many options crammed in that it can become overwhelming quickly.

Price / Value


Price / Value

Divi is an incredible value, especially when you consider that you can still purchase a lifetime license and use it on unlimited websites.




With many support channels, for most issues, Divi will have you covered. However, I find that the support lacks a personal touch.

10 thoughts on “Avada Vs Divi”

  1. “This is why the website building experience in WordPress is so far behind Wix and SquareSpace.” Are you saying that WIX and Squarespace are better platform on which to build?

  2. The concept of DIVI “for life” of the site has always been a show stopper. Now with Guttenburg even more so. I predict in a few years Divi and other page builders will be obsolete. For that matter, Avada and themes may be obsolete as well.

    1. Adam @ WPCrafter

      Well, I do think there is some danger ahead for many themes and plugins. Divi and Avada have content lock-in. Someone recently made a free plugin to remove the shortcodes from Divi though, something Divi should have done a very long time ago.

  3. Could you please clear a little more for non-techie as you recommend ASTRA with Elementor?

    DIVI is so resourceful with a good organization and a huge community (that can be of great support about any customization advice or free resources like layouts etc). If shortcodes are banned by WP then DIVI developers must go for alternatives to support their huge community for websites. Don’t we expect that logical and ethical issues? What you think about it?

    In contrast what about ASTRA? Even simple features like parallax effect, mega menu, etc are not available let alone other advanced options (though there are plug-ins to solve). May be they grow over time, that’s another issue.
    If anyone wants to build a multi-vendor e-commerce standard website do you think ASTRA is smart enough to go ahead with it? If not, then please suggest for the said website so that as non-techie we can proceed.

    Thanks for your opinion!

    1. Yes, Divi has been in business since 2009 which is a very long time. Which has pros in the sense that its a mature product with a huge userbase, but there are cons as well which is legacy code. They are very restricted in what they can do because it may break hundreds of thousands of websites. This is why the website building experience in WordPress is so far behind Wix and SquareSpace. Sure Astra is a newer theme that is growing at a fast pace, but it is much more advanced then Divi is or will be. Sure it doesn’t have parallax, why, because you use a page builder for that, not a theme. Also mega menu is on the way.

      Regarding that recent Divi article on a multi-vendor marketplace, that has nothing to do with Divi. That tutorial will work on any theme that supports WooCommerce.

  4. So the final analysis is that neither gets a real ‘yes’ recommendation. In a comparison of two things, I get that one is rated higher than the other, but if not recommendable, then what’s the alternative? I’m on this article to make a decision of what theme to get. If not one of these, then which one meets the criteria set out here? Thanks

    1. Well, I believe I do recommend one over the other here. And also I feel that there are better alternatives available, more specifically the Astra Theme paired with Elementor.

  5. Great comparison. I have proudly supported Elegant Themes since before Divi. Divi is an amazing builder and gets better every day.

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