Most WordPress owners work hard to build a site they can be proud of, yet very few know whether that site actually persuades people to act.
We hear the same story again and again. The design looks great, the pages feel polished and everything loads quickly, yet the results still feel unpredictable.
You make improvements, but you cannot see which changes help and which ones quietly hold you back.
That uncertainty is exactly why Sigmize exists.
I’m very excited about Sigmize!
Not just because I had a hand in creating it but also because I genuinely believe it changes the game.
The Benefits of A/B Testing
Beautiful WordPress sites don’t automatically convert visitors into customers.
You’ve invested in your website. The design is intentional. The pages load fast. Every element serves a purpose.
But there’s a gap between having a well-built website and understanding what actually makes visitors take action.
You redesigned your homepage last month. Did it improve conversions or hurt them? You’re not certain.
You rewrote your call to action button text. Is it more compelling? You don’t actually know.
You tested a different product image. Did it increase purchase intent?
You made an educated guess and kept it, but guessing isn’t the same as knowing.
Most site owners run their businesses on assumptions rather than data.
They make design decisions based on what feels professional, what looks contemporary, what they believe their audience wants.
Then they hope the business results follow.
But this is what we’ve learned from talking with thousands of WordPress site owners, businesses that grow consistently aren’t the ones with only the prettiest designs or the most traffic.
They’re the ones that measure what actually works.
The difference between hoping and knowing is the difference between stagnation and growth.
The Hidden Cost of Not Measuring
You’re getting traffic. Real people visiting your site. But your conversion numbers feel disconnected from the effort you’ve invested.
Your conversion rate should be higher than it is. Or fluctuates inconsistently month to month.
You have visitors, yet only a small percentage become customers.
Here’s why:
- Every element on your site influences whether a visitor converts or leaves.
- Your headline determines whether someone reads further.
- Your form length determines whether someone completes it.
- Your images determine whether someone trusts you.
- Your button copy determines whether someone clicks.
- Your pricing presentation determines whether someone considers a purchase.
These aren’t minor details. These are conversion mechanics.
Right now, most site owners leave these elements in random configurations, hoping the right combination will emerge accidentally. It rarely does.
Consider the business impact.
Assume you receive 2,000 visitors a month with a 1.5% conversion rate.
That produces 30 conversions. If your average customer value is $200, you’re generating $6,000 monthly in revenue.
That’s $72,000 per year.
Now imagine testing your homepage headline and discovering that your current version actually discourages clicks.
You test an alternative that resonates with your actual audience, and your conversion rate increases to 1.65%.
That’s 33 conversions instead of 30.
That’s $3,000 additional monthly revenue.
That’s $36,000 additional annual revenue.
From changing one headline.
This isn’t theoretical. This is what happens when site owners transition from guessing to measuring.
The improvements are predictable and compounding.
Yet most WordPress owners never test. They believe A/B testing requires developers, technical knowledge, or expensive enterprise tools designed for Fortune 500 marketing departments.
They assume testing is a complexity they can’t afford.
This assumption is outdated. The landscape has changed.
What Sigmize Does
Sigmize is an A/B testing platform built specifically for WordPress.
You create two versions of a page and Sigmize displays different versions to different visitors.
After sufficient data accumulates, it reports precisely which version performs better.
Example one: You’re uncertain whether “Get Started Free” or “Start Your Journey Today” converts better. Sigmize splits your traffic.
Half your visitors see one button. Half see the other. The data shows which performs better.
Example two: You’re questioning whether a product screenshot or a customer-using-product image performs better.
Test both variations. Sigmize measures which one generates more engagement.
Example three: You suspect your WordPress form might convert better with only an email field instead of name plus email. Test it. See the actual results.
Decide based on data instead of assumption.
Sigmize differs fundamentally from other A/B testing tools in one critical way, it’s built for WordPress, not retrofitted onto it.
Most A/B testing platforms were designed for someone else first. Enterprise marketing departments, SaaS companies, organizations with dedicated optimization specialists.
WordPress wasn’t the primary consideration.
Sigmize was designed from the ground up for WordPress and the setup reflects this philosophy completely.
Install the WordPress plugin and your site is ready to test.
You don’t need to understand statistical significance. You don’t need to know conversion funnels or optimization methodology. You don’t need a data science background.
Sigmize handles the complex statistical analysis. You test. You see results. You decide based on what performs better.
Here’s the part that matters most for typical WordPress site owners. It works effectively even with modest traffic volumes.
This distinction is crucial. Most A/B testing tools assume you have massive monthly visitor counts.
Sigmize was specifically engineered to provide valid, reliable insights even if you’re receiving 500, 1,000, or 2,000 monthly visitors.
Why? Because most WordPress site owners don’t have 10,000 visitors a month.
You have real, consistent traffic. And every incremental improvement compounds.
Sigmize’s statistical approach ensures you’re making reliable decisions based on actual data patterns, not random fluctuations.
Your insights remain valid even at smaller traffic scales.
The Features That Deliver Results
Sigmize includes extensive capabilities. A few produce the most tangible results for WordPress site owners.
Visual A/B Testing Editor
You see your page visually and make changes by clicking. Edit text. Replace images. Adjust button copy. Modify colors.
The editor works with every major WordPress page builder, Spectra, Elementor, Beaver Builder, Divi, Kadence and the block editor.
No code required. No developer needed. Create test variations in minutes.
Statistical Analysis That Prevents False Positives
Just because version B received more conversions than version A doesn’t mean it’s genuinely better.
Sometimes you’re seeing random variation. Sometimes it’s coincidental timing.
Sigmize applies rigorous statistical analysis to distinguish real improvements from noise.
It calculates confidence intervals. It determines significance thresholds.
It won’t declare a winner until it’s statistically confident the results are genuine.
This prevents the costly mistake of implementing “winners” that aren’t actually improvements.
Heatmaps That Reveal Visitor Behavior
Where do visitors actually click on your pages? Where do they scroll? Where do they disengage?
You notice a hot area where people are clicking something you didn’t intend. You fix it.
You observe that most visitors scroll to 40% of your page and stop. You move critical content above that threshold.
You see your call to action button receives no clicks. You redesign or reposition it.
Heatmaps expose patterns that your analytics dashboard conceals.
Session Recordings for More Context
Watch real visitors interacting with your site. The recordings are completely anonymized and privacy-respecting.
See exactly how they navigate. Observe where they hesitate. Identify what creates confusion.
You discover friction points you wouldn’t notice from analytics alone.
A form field labeled ambiguously. A button someone can’t locate. A page progression creating unnecessary steps.
Session recordings transform cold data into human understanding.
Complete Goal Tracking
Test what matters to your business. Button clicks. Form submissions. Video plays. Download completions. Product purchases. Time on page. Scroll depth. Custom events.
You define what constitutes success for your specific business. Sigmize measures it automatically.
Zero Performance Degradation
Sigmize loads asynchronously and uses anti-flicker technology. Visitors never see page transitions between test variations.
Your site speed remains exactly where you’ve optimized it.
How Sequential Testing Creates Compounding Growth
The real value of A/B testing emerges not from single tests but from sequences of tests.
Test 1: Improve headline. Conversion rate increases 8%.
Test 2: Optimize form length. Conversion rate increases 6% (compounded on new baseline).
Test 3: Refine call-to-action button. Conversion rate increases 7% (compounded).
Test 4: Improve images. Conversion rate increases 9% (compounded).
Test 5: Clarify pricing display. Conversion rate increases 5% (compounded).
After five strategic tests, your conversion rate has improved approximately 40% cumulatively.
This is exponential growth through systematic testing.
Site owners who embrace disciplined testing consistently achieve 50-100% cumulative conversion rate improvements within 12 months.
That’s not exceptional. That’s not anomalous. That’s standard for systematic testers.
The agencies managing WordPress sites know this. They test because not testing means leaving revenue on the table.
Why Most WordPress Owners Skip Testing
There’s a reason testing feels intimidating to WordPress site owners.
Traditional A/B testing tools were built for enterprise marketing teams.
They assumed massive traffic volumes. They required statistical knowledge. They cost $200+ per month and demanded integration complexity.
A typical WordPress site owner looking at Zapier, Optimizely, or similar tools sees technical requirements they don’t understand and pricing that doesn’t match their business size.
So they don’t test. They continue making decisions based on intuition.
But this assumption is now outdated. The landscape has shifted specifically for WordPress.
Sigmize was built because this gap existed. No. Because this gap still exists.
WordPress site owners needed testing that wasn’t complex, didn’t require developer access, and actually worked at their traffic scale.
There’s a free version where you can try before you buy and premium options depending on your needs.
Pricing
Monthly plans start at $249 annually with a limited-time lifetime option at $329.
All purchases are covered by a 7-day money-back guarantee so you’re fully protected.
If you followed that compounding example above, you’ll quickly recognize just how quickly Sigmize will pay for itself!
WordPress A/B Testing Done Right
Stop assuming what your WordPress visitors prefer. Start testing. Start measuring. Start growing based on what actually works.
Most WordPress site owners will continue guessing. They’ll continue wondering if their changes helped.
They’ll continue leaving revenue on the table because they never bothered to measure.
This is your chance to do something different.
