Avada Theme Review 2019

by Adam @ WPCrafter   |   Last Updated: August 6, 2019
Avada Theme Review Logo

Avada Theme is the number 1 selling WordPress theme on ThemeForest which is quite impressive. Avada has been around for over 5 years and is more of a swiss army knife type of theme.

Current Pricing: $60 Per Site

Ease Of Use


If you have used other themes before, none of that will help you with Avada. They do everything their way, a different way. All new learning curve.

Price / Value


It’s an ok value if you need only 1 website. But it becomes the highest priced solution once you need more than 1 site or you need support past 6 months at $80 per year per site.



Because it’s sold on ThemeForest, you only get 6 months of support and then you have to pay $80 per year per site. Should be the industry standard 1 year of support.

Avada Theme Pros

  • Includes A Front End Page Builder Since v6
  • Can Adjust Theme Settings From The Page Builder
  • 38 Demos To Get You Started
  • Hundreds Of Theme Options
  • WooCommerce Integraton

Avada Theme Cons

  • Expensive Because Pricing Is Per Site
  • Only 6 Months Of Support Is Included, Then $80 Per Year Per Site
  • Theme & Page Builder Lock In
  • Theme Bloat Tries To Do Everything
  • Shortcode Based Like Visual Composer

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If you are deciding on whether or not to use Avada for your website, first I want you to know that you can make a website with it, but how much time that will take and the learning curve you will have to go through are the issues here.

Their Fusion Page Builder has content lock-in because it's shortcode based. This means Avada for life, if you want to make a change to a different theme in the future, you have to start from scratch. This is why I don't like to recommend using a page builder that is tied to a theme.

Avada has been referred to as a slow bloated theme. You have to remember with websites, less is more. With Avada you get more, a ton of stuff that you don't want and will never need, this is the bloat that people refer to. It's not good for the user to have all that stuff in a theme that slows down the WordPress backend and locks you in further into the theme.

Cost should also be a consideration. It is currently $60 PER WEBSITE! Most themes allow unlimited installations for around the same cost or less.

Also, you only get 6 months of support and then it's over $80 per year per site if you run into any issues. I'm not complaining about the cost, but I do think it is something to consider.

Avada Theme Coupon Discounts

There are currently no active Avada Coupon or Avada Discounts available. It does go on sale from time to time.

Avada Theme Review: Wrap Up

Avada, like all themes sold on ThemeForest, is filled with hidden costs. While there are many amazing themes available for the same price and allow you unlimited installs and 1 year of support, Avada is $60 PER SITE with 6 months of support and an additional $80 per year PER SITE for additional support. This is not really Avada’s fault as much as it is the rules of ThemeForest but it is important to consider.

Even with Avada 6’s new front end page builder and theme settings, I don’t find it as easy or intuitive as the market-leading page builders on the market that are already established and have 3rd party ecosystems.

The front end Fusion builder lacks theme building features found in Beaver Builder, Divi 4, and Elementor.

Expect a learning curve because Avada does everything their way vs the WordPress way with theme settings in the customizer.

At the end of the day though, you can build a nice site with Avada, but it’s important to look at all your options.

Avada Theme Alternatives

Video Transcript

45 thoughts on “Avada Theme”

  1. A

    I am using Avada for our current web page since about 5 years. I am thinking of doing a complete redesign. I like what I hear about Elementor. I would like to use a plug in for media management and a good image gallery (like Foo gallery or envira gallery).

    My biggest problem is that the page is a web page for a small boutique hotel in Costa Rica that is multilingual (English, Spanish and German). At the moment I use WPML together with AVADA. And to set up this configuration has been a kind of a nightmare, mostly because of problems in WPML three years ago.

    Because we are specialised in nature and birdwatching we have to manage a lot of photos and small videos and need to do this task also multilingual in three languages.

    I would really be happy if somebody has a good recommendation how to do this with modern tools (theme, media and gallery plugins, frontend Designer and versatile multilanguage plug in).

    Out of my experience there are good tools and plugins that work perfect stand alone, but when you try to combine them in a project problems rise.

  2. J

    Wow, the Avada hate-fest is heavy here. It’s really not as bad as some say. I’ve been using Avada for about 5 years now and have seen a vast improvement over the years that take into account user feedback. This is more than can be said for the majority of theme developers out there.

    There are some valid criticisms, like long shortcodes full of empty parameters, back-end building, theme lock-in, but on the performance end, they’ve done a lot to tamper down ‘the bloat’, allowing designers to fine tune performance.

    Having been a long-time user, I’d say that the bloat was true at one time, but the developers took the criticism as a serious enough threat to their business to truly address it. Yes, there’s a lot going on in the theme, but that’s just the nature of these multipurpose beasts.

    Fusion Builder, for me, is a great tool, but agree that it’s becoming antiquated and is at a disadvantage to front-end. If ThemeFusion is serious about their growth, they’ll get a front-end builder for Avada sooner rather than later.

  3. A

    I use Avada theme since my 2 sites were born. It’s a too heavy theme, the shortcode like: [fusion_builder_container][fusion_builder_row][fusion_builder_column…] repeated too much make the scripts are too long. I wish THEMEFUSION to makes these things are simple, makes the theme lightweight to speed up the page loading time. Thanks 🙂

    1. When you have a behemoth theme marketplace pushing it on people, sure people will buy. But buying and using are 2 very different things.

      And to be clear, it’s the best selling theme on that 1 marketplace, but it’s not the best selling theme for WordPress.

  4. N

    A few points.

    I have used Avada and I do find it chunky and would like to swap over to one you have recommended.

    You have given the price of Astra for the annual cost, not the one-off payment.

    You mention the free versions, but the pro / premium versions have some additional features. Does this mean they a more bulked up and it is best to stick to the free version?

    1. Well Avada is also for 1 website, not unlimited. There is a lifetime unlimited license option for Astra Pro.

      Astra Pro does not bulk up, as in make the website heavier, since everything it adds is modular. You can choose what you want to be enabled. I prefer the Pro version, but if the free version meets all your needs, you can just as easily stick with that.

      1. A
        Anoushka Ferrari

        Would Astra pro come in a single site cost, not unlimited sites. I only need it for one site. $249 for one site is quite excessive.
        Maybe I should work towards GeneratePress or OceanWP with Elementor.

        I have been trying out the Astra (free) and Elementor (free version) and have to say after some oddities in Elementor I have started to find it nicer to use than Fusion Builder.

        But again Elementor Pro is costly too.


        1. Yes, for 1 site $249 is high, but if you are making lots of websites for yourself or customers, $249 is low. Of course you can get away with using the free version just fine.

  5. M

    This is an amazing content for those who actually wanna buy avada theme, WP crafter always make informative video and article, We really love this author,
    Thanks for This content.

  6. A

    I have used Avada couple a years ago until. I used the modern shop and it still look the same. This theme is way too heavy for a shop with big cataloque. I always had problem with speed of my website and its not really stable. I was always fixing things with this theme. Its an overrated theme. Would NOT reccommend

    1. Yeah anyone wanting to use Avada for an e-commerce website is just asking for trouble. An e-commerce website has much greater resource demands and you want a lean efficient well-coded theme.

  7. B

    Avada is one of the most powerful Themes/Frameworks I have used.
    It is doing not bad performance wise. Features that you do not use, you can term them off.
    The Fusion builder is quiet robust, so there is a learning curve, but it is not that difficult if you ever used other builders out there.

    If you build websites for a living, you will be quite happy with Fusion Builder because it allows you to build client websites very quickly (assuming you worked with builder a bit and got it pat down).

    1. Except it is an inefficient back end page builder that will make designing anything tedious. All your content is wrapped in shortcodes. Content lock-in. These are big issues.

    2. I run a small agency building sites for all kinds of clients most lately, mostly larger business and non-profits. Avada and Fusion Builder are the last tools I would use and would not touch them with a ten foot pole. Same with Divi. The content lock-in Adam mentions is a very serious issue and makes Avada and similar themes non-starters for us.

      Further, Avada is indeed a bloated mess that will slow down your site. Performance-wise, “not bad” is not good enough. I have been “subjected” to Fusion builder and it just cannot touch Elementor and Beaver Builder in both ease of use or performance.

      Themes like Avada (as well as X Theme, Salient and their ilk) all have one fundamental and serious problem… they try to do everything in the theme including a lot of things that should be handled with plugins. That creates vendor lock-in as well as bloat and makes these themes unusable for us. The length of the features list is not a plus here, it’s a serious flaw.

      Themes should not handle *anything* related to content. That’s plugins territory. If you use all the Custom Post Types that come with the theme (testimonials, portfolios, etc), when you change theme (note I didn’t say “if” as you *will* change your theme eventually and more often than most plugins), all that content the theme “helped” you create will be gone. That’s not the way to go (content will actually still be in the database but “migrating” it under a new theme will be tedious at best and near impossible in reality. That’s the real cost of Avada.

      I have used many themes and frameworks in the past (like Thesis, Headway, iThemes Builder, WooThemes Canvas and Genesis to name just the main ones) and now GeneratePress and a few client sites were migrated 1 or 2 times and I never needed to start from scratch and never lost content. Some of these themes were really terrible themes (looking at you Thesis and Headway 😉 but none of them ever locked us in. Ultimately, that makes them all way better than Avada…

  8. B

    Avada and Theme Fusion have the worst customer service. Customers get blamed for problems with their product. (Don’t believe me? Go look at how they respond to any criticism on this website and on Envato marketplace). I recommend you avoid their themes and instead work with other, more customer-friendly providers. Beginners should also be forwarned their product is not user-friendly. It is not a truly drag and drop website builder. And yes, they have a large amount of downloads / purchases…however, that does not indicate happy or satisfied customers. $60 is a low enough price that you can walk away from it when it fails to meet your needs.

  9. a

    I installed Avada a year ago and I didn´t work on my website, now I am back on it and unfortunately the support of only 6 month ran out. I try to find help online I am really frustrated I find Avada complicated not logical and out dated. I don´t understand why it is number one selling. You said “This is why I don’t like to recommend using a page builder that is tied to a theme.” What do you recommend how to build the page ?
    I am tired of wasting my time with the theme and I look for a different easier and up to date option.

  10. P

    I’ve build many sites using Avada. Fusion Builder is great and I find it speedy. Global elements are great. Performance can be slow and it would be great to be able to disable elements that will not be used to speed things up.

    1. Hey Phil!

      Thanks for the comment 🙂

      For performance, 9 out of 10 times it is content on your site, server or possibly other plugins. Themes do play a part in speed of course, but run your site through Google Page Speeds and check out the details of it, it will tell you where the bottleneck is. You can view our home page demos and run them through it to see also, the ain deom we have which has the most content, the home page scores 88-92/100, and we have all features on that demo because it showcases them. You should be able to get several notches higher with yours. And our team will gladly help you if needed.

      For disabling elements, you can do whatever you wish with that already. In theme options > Advanced Theme Features you can disable all kinds of features that you are not using, anything of import is there, ready to be disable with a click.

      For Fusion Builder, you can disable any element you are not using in Fusion Builder > Settings area.

      Avada can be whatever you want it to be! If you have any questions, feel free to email our team through our company site.


  11. Also as an update to the above review, yes Fusion Builder is a backend builder, but is very easy to use with a clean UI, there are thousands of reviews on how easy it is to use from customers who use it daily.

    However we agree with Adam, the future is obviously on the frontend and clearly we know that and have been working on a full front end experience for our customers. And it will do it all, you won’t need to visit the backend, unless you want to of course.

  12. Hi Adam,

    I’m very glad comments are back on here, it allows for an open dialogue. It’s sad previous comments were removed, but I guess it was best to start over.

    We take reviews seriously, and we take care of our customers. So when we do see comments about support not replying or slowness, etc, we will certainly reply and try to help because we know there is either something wrong with the individual setup (server, plugin conflcit, who knows) or there is just misinformation.

    Thanks for allowing comments again, appreciate it.


  13. I’ve used it before, the client already had it installed.

    I didn’t have any instructions and I was able to use it.

    I wasn’t too off put by it, but this was about 2-3 years ago. Perhaps’s they’ve regressed.

    I wonder why it’s the number one selling theme though.

    Perhaps because everything but the kitchen sink.

    I was hoping to try it again fully as an owner, but after reading these comments…maybe I should scratch that.

  14. I agree that the Avada theme is somewhat of a nightmare. My web developer sold me on it. Now that he is out of the picture, the problems (which are no longer covered by initial support) are starting up. I have features that simply no longer work (exist). I have things that need changed, but can no longer open the backend section that controls them. Can’t get responses or even into the “Community”. Not at all happy with the company, the support or the Fusion theme. Their business model alone provides no reason to put out a user-friendly product that works. If it works, they can’t continue to gouge buyers for additional support costs.

    1. Hi Terri,

      We are always online, 24/7 to help our customers. What has been the issue of trying to get in touch with us? Our support center, along with community forum, submit a ticket or contact page are all directly on our site. I wont post the link as the comment may not be approved.

      Also keep in mind, if something breaks, do not assume it is the theme, it could be any number of things from your server, to a plugin update.

      If you can’t get to your content, there is certainly something else going on outside of Avada and anything we include. I can assure you of that.

      Contact us and we will gladly walk you through it.

  15. S
    Sheridan Barrett

    I’ve never used the Avada wordpress theme before. However many popular themes have some form of free version or a trial period, so people can try before they buy. Avada theme is more expensive than other comparable themes and doesn’t offer any trial so it would be hard for people to get started with this theme. Just making a comparison.

  16. P

    Just took over a site with Avada theme. The old dev was also using their Fusion builder. In all honesty, the performance was very bad. And yes it is the most sold theme. But that’s because many buyers on TF are end users and don’t know better, it haven’t had a taste of something else.

    Look at it this way. McDonald’s sell quite a lot of food. More than most restaurants. But that doesn’t make it fine cuisine.

    I’ve used Astra theme based on Adam’s recommendation and Elementor as a page builder. And nothing beats that. Performance is perfect.

    Glad I changed from a bundled theme with WP Bakery to my new setup. Love it! And thanks Adam for that recommendation.

    1. Hello There,

      Can you go into details? Have you actually reviewed the codebase? I think you will be surprised, there is a reason people keep coming back and using it and new users grab it every week.

      No theme is perfect, I grant you. But before you make judgement, take time and check out our newer versions.

  17. S

    The more I use this theme, the more I hate it. Really slow, especially in development. Any question I post to the user forum goes unanswered. And they want almost as much as the theme costs just for 6 months of support once your first 6 months have expired ($42). Crazy. Ready to throw it out the window. Will never buy again.

    1. Yea I find using a front end page builder makes things a lot easier. Avada censors and filters anything negative in their official group on Facebook. Even if you say something negative in a constructive way.

    2. This is a bit confusing … the community forum you are saying you do not get replies? There is a big message up top that says it is user to user interaction, so it is for the community.

      For support from us, you just need to submit a ticket, you can also join the Avada Users FaceBook group and get help from our community.

      Most speed tests you will do, one of the most important things is your server, always keep that in mind Yes the theme plays a part and we have very advanced technology to make it fast and optimized.

      Submit a ticket and let us know, or post your URL so we can check out some speed tests and see what is slowing it down. Try google page speeds and look at what does not pass … server responsse time and images could very well be at the top.

      1. P

        I would back this up as the support desk is always fast and good quality.

        the code is on the heavy side but I compensate with good hosting and switch off what I don’t need.

        I also make sure that I build with SEO in mind. I build lean both in code and images and works for me.

        I have tried X Cornerstone front end builder and just could not get on with it. I also found that page load speed wise it was not any better than Avada.

      2. K
        Kristof Gheyssens


        I have been an Avada user (freelance webdesigner) for many years now. Think I have built almost 20 sites with your Theme. Occasionally, I take over management of an existing website that uses other Backend Builders like WP Bakery. I think the Avada Global elements are a nice touch, I use them often. However designing with the Fusion Builder is sometimes slow, for example is you need to set equal padding and margin to an element, there is no global padding/margin on an element. I use a multi-core VPS and the builder is a bit sluggish, not painfully slow, but not very responsive either.

        I have just finished a WP/Avada/WC webshop and the Google PageSpeed Insights score is ridiculous 🙁 https://www.decoratiehuren.be/ 7 on mobile, 28 on desktop. In GTMetrix, I find it nearly impossible to every reach a B or an A.

  18. I’m fairly new to all this myself and currently have a free theme. Before I start trying to drive traffic to my site I want to improve the look and feel a decent theme is needed. I was looking at Avada for the last few days. Mostly good reviews though. Also questioned using Fiverr as the $60 price tag is a bit much for me and there are people offering to install it for me for as little as £3.60. Don’t worry though did my research on that and people calling it Nulled theme so probably full of malware. I want good speed for my site and i want a good theme with plenty of options to custom, only problem there is i have zero coding experience. Any recommendations?

      1. Thanks, i decided to invest in the theme Theblogger. Had a bit of a mess around with it last night and was impressed so far but will bookmark your site and video if i can make this site work for myself. After becoming ill, working from home is literally my only real option and so got several blog website ideas, starting with the one that is most likely to do well. Using affiliate marketing i hope to get a min wage at the very least, anything above that is obviously great. If i can make it work for myself, then I can look at doing more websites so the video will come in handy.

  19. R

    I purchased the Avada theme the week of December 8, 2017. I find the tutorials to be worthless and the support to be non-existent. The theme has many nice features, but the documentation leaves a lot to be desired. I have built over 500 e-commerce sites but over the past two days I wasted 18 hours trying to set up the theme. I have submitted several tickets, but the only response as been ‘we’ll get back to you soon.’ They haven’t.

    1. Yea, plus it’s a bloated theme, it’s like when you go to a restaurant that makes everything, but nothing great. Avada has all this stuff pumped into it that not everyone is going to use, which should be implemented as a separate plugin.

      1. It is not a bloated theme, it is a power and flexible theme that has many options and capabilities that others do not. The word Bloated is thrown around far too much without anything to back it up.

        For support, we reply the same day, we answer hundreds of tickets a day, 24/7 a week. All year long. I’d love to know your ticket # so I can see how in the world you did not get a reply.

        1. R
          Raymundo Salas

          Hey Luke, I know you’re Avada’s team worker and you’re doing your “job” but you don’t need to reply to every comment the community do, this is real opinions and reviews, please just take note about it, shut up and go to improve your product to show us how amazing is.

        2. J

          Im using your theme, i can say it have everything but everything is complicated.
          Theme is slow and don’t say my server is slow. Im using avada on digital ocean server.
          Header and footers can’t be customized, Fusion builder is old fashioned now it waste too much time and people wannts front end page builder.

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