You most likely have seen some of the FOMO services on the various websites you visit.
For me the first time I saw one of these FOMO popups, I thought “Wow, that's really cool”!
Nowadays when I see them I think, “Wow, that's really scary”!
What does FOMO stand for?
So what the heck is FOMO anyway. Well, it stands for fear of missing out.
The thought process is this, if someone visits my sites, and sees that other people visit my site, then they will be more likely to buy.
Personally, that doesn't make much sense to me. Am I really more likely to opt-in, or place an order, or enroll in a class, or make a donation if I see other people doing it?
FOMO Is Interruption Marketing, Does It Work?
For me, I don't think so. But that's for you to judge.