by Adam Preiser updated December 17, 2017

Gutenberg & The Death Of WordPress Page Builders – Hmm Not So Fast…


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My gosh, there is so much talk about Gutenberg and how it is going to be the death of WordPress page builders.

Most blog posts are written by people that are out of touch with what users want, just in a dev bubble.

So here are my thoughts on what will most likely happen.

Video Transcript

In this video to talk about the Gutenberg
editor of the Gutenberg project that’s going

to be hitting WordPress into thousand 18 animal
to talk about if that means that it’s the

going to be the death of the WordPress page
builder and even themes hi my name is Adam

from were I make a WordPress
tutorial videos for non-techies if you knew

your consider clicking on the subscribe button
and if you don’t want to miss a thing click

on the bell off to the right and YouTube let
you know when I have a new video anything

that I talk about where a link would be involved
I’ll put that in the video description box

down below so this past weekend there was
the big word camp US and here’s the website

to it now I actually bought a ticket and didn’t
go how cheese ball is that I should’ve gone

or at least given the ticket away but there
only 40 bucks for the ticket I will attend

work camp Europe in 2018 and US in 2018 but
if you’re not familiar with what word camps

are they are these organized events that happen
in cities all around the globe and it is two

days it’s usually $40 to attend although the
value of it is exponentially more the cost

is exponentially more it’s sponsorships it’s
only 40 bucks to go I went to my first one

in June 2017 and I got to meet a lot of people
there that I are and now Internet friends

with so we actually got to meet so these are
word camps I encourage you to go to at least

one word Now in the United States they have
the big word US and that is what happened

this past weekend and one of the events that
always happens at work camp US is a speech

by Matt Mullen when he’s the guy that’s pretty
much driving the ship that we call WordPress

and he gives what is now referred to as the
state of the word and essentially a he talks

about the where WordPress is and where it’s
going and what it’s focus is going to be on

for the next 12 months and the big hot topic
of all of the sessions at the word camp was

this thing called Gutenberg and you might
not be familiar with that you might already

be familiar with it but I’ll talk more about
Gutenberg in a moment so on Saturday since

I wasn’t there to attend actually had a free
lifestream I did watch the free lifestream

of the state of the word address but the good
news is if you go to this is

a website that WordPress owns and they put
the various video recorded sessions of these

various work camps right here and they’re
free to watch and just two days ago they put

the state of the word and address that I was
just talking about and it’s good for you to

go and watch this I will put a link in the
video description on blower just go to

to watch this now is a long session it’s an
hour and 43 minutes but that’s mostly because

there’s a lot of Q&A in it and I really had
handed to Matt Mullen wait for being willing

to take questions from the predominantly developer
crowd that was in attendance because there

is this really hot topic called Gutenberg
now I am waiting for one more session to come

up here and that’s going to be from Morton
Hendrickson and he is probably from the developer

side of things a guy that’s really been the
most vocal about Guttenberg and what it is

and the direction it’s going and he had a
session as well that I think is equally as

good as the state of the word so now let’s
talk about Guttenberg and what I want to do

well I talked about it I’m going to play this
a demo right here of its let me zoom in on

that video so right here at this point in
the state of the word session there giving

a demonstration of this thing called Gutenberg
so essentially the Challenger WordPress right

now is there some things in it that are not
intuitive and there’s other closed platforms

like Squarespace or wicks or some of those
types of services that have a different more

user-friendly interfaces for building out
pages and content and whatnot of course are

close systems and is not open source and you
don’t own it that’s the huge benefit of WordPress

and that’s why I love WordPress you can do
so much with it so Gutenberg is the code name

for a project that is really designed to take
WordPress a forward for the next 12 years

and that was a time frame that was mentioned
over and over again in the state of the word

that this is something that’s going to take
WordPress where it needs to go for the future

in what it’s going to do is it’s going to
be a visual page builder kind of like a page

builder now not like Elementor or Beaver Builder
those are front and page builders Gutenberg

it gives you this hybrid experience where
an ominous show you Gutenberg live where you’re

in WordPress and you can kind of assemble
a page or post with something called block

so in this section of the video right here
you can see that the paragraph text that’s

a box right now is putting an image and that
is a block the image above it was a block

so essentially the vision of WordPress moving
forward is to reduce everything to these blocks

so your page will be a series of blocks now
Gutenberg is going to be release with WordPress

version 5) 4.9 it’s going to be release with
WordPress version 5 which is coming up actually

pretty quick so in the state of the word it
was revealed that Matt thinks that it’s going

to be ready in about four months I think is
a little bit maybe wishful thinking maybe

it will be ready but it the actual version
5 of WordPress won’t be released for probably

my guess is a couple months after that either
way this things coming fast this things coming

soon and it’s going to change WordPress fundamentally
but not yet so you don’t have to worry about

it right now the thing is is everything we
know about WordPress is eventually going to

change and this is literally the first step
and it’s actually a tiny step because the

true vision of Gutenberg isn’t just for assembling
pages and posts you will actually assemble

your entire website via this a block system
and it’s going to be replacing a lot of things

going to be replacing shortcodes it’s going
to be replacing widgets that all these things

that we’ve come to learn about WordPress and
how to build our websites out it’s all going

to be reduced to this thing called blocks
that Gutenberg’s gonna bring so initially

Gutenberg is just going to change the text
editing experience so what you see right here

this failure to build a page or post in the
future you will actually be building your

entire website with this and this is actually
a very very good thing and people love their

page builders and so there’s this this I intentionally
did make this video couple days ago I had

a lot of thoughts on it I wanted to kind of
kind of let the dust settle and see what other

people were saying about it before I shared
my opinions and there is a lot of life I think

fear mongering going around that you know
this spells the death of Paige builders and

if you’re on this channel you’re probably
using Elementor or Beaver Builder Thrive Architect

or Divi you love your page builder I love
my page builder as well and the the debate

is what does this mean for page builders when
we actually pause this and then go into what

Gutenberg actually looks like when you’re
using it so I what I got out of the met the

state of the word not the message was in church
when I got out of the state of the word was

that what the goal kind of is initially is
bringing standardization to how WordPress

pages or pole and posts are built and then
the next step would be bring standardization

to help you build your entire website so how
themes interact and how that part plays with

WordPress and I think that is great so what
an example of standardization is I have a

iPhone here in an iPhone has its proprietary
plug charging plug right I can only use this

on Apple devices now what we usually charge
all our other devices with is your standardized

USB connector or USB threes becoming the new
standard and you can use that same connector

in all of these different devices except Apple
because Apple is a closed system well right

now all of these page builders are creating
content in a closed system so a perfect example

of that would be the translation plug-in WP
ML so for every page builder WP ML has had

to create a separate integration for Elementor
separate integration for Beaver Builder a

separate integration for each of these and
the same goes for a plug-in like Yoast Yoast

is had to build separate compatibilities for
all of these different page builder so that

it can read its content and that’s because
all these page builders there creating the

content and kind of like a closed system there’s
no standard well that is what Guttenberg will

resolve his OB this standardization so various
plug-ins can actually communicate with each

other and not have to accommodate each closed
system in each closed architecture so this

process of standardization I think is very
needed in is going to be really really good

and it’s actually can end up benefiting all
of us the end user another important thing

to note is Gutenberg is not going to be and
according to the state of the word it’s not

going to be a front end editor like you would
get with these other page colors that I talked

about it’s not going to do that it’s going
to be that kind of hybrid editor that you

saw however themes will have the ability to
try to make it look similar to how will actually

look on the front end of your website let
me actually show you a demo so you can actually

install Gutenberg right now I wouldn’t recommend
it on a production website you know website

that’s on the Internet that you actually have
important stuff on I would recommend that

but you go to plug-ins add new do a search
for a search for Gutenberg download and activate

it and what it’s going to do is this so when
you go to create a new post or a page you

see here’s the add new button but it adds
this little drop downs you can click on the

drop down and say my going to add a new Gutenberg-based
page or post or use the classic editor so

you can hear that phrase classic editor for
a while and so when you install Gutenberg

it can give this Gutenberg demo which I have
right here and now you can see I have Gutenberg

on this page or post and you can see some
this does is looks kinda similar to what some

baseball is the right to get this full with
image and you can put text on it and you can

have a you know different headlines here as
I scroll down you can have a button and you

can do some other things are the gallery down
here like this and there’s a table right here

I was playing around that mess that up and
you have some videos now when I look at this

I can’t see myself saying this is going to
replace my page builder ever you know this

it will be really fun for creating a content
rich blog post but I can never see this as

coming close to what you can build with a
page builder today for sale homepage or some

your more anchored pages on your websites
I’m not talking about blog posts so kind of

the direction that WordPress wants is for
for developers to build these blocks that

you can easily add to Gutenberg so you’ll
have a list of blocks to choose from now the

interesting thing is when this thing is fully
shaken down a lot of the plug-ins that are

available today are going to be worthless
or not to be used anymore unless the developer

and figures out how to integrate it and spend
the time to integrate it with Gutenberg that

can happen to a lot of plug-ins unfortunately
but I think it’s good because can be a good

reset the kind of flesh things out of the
repository that aren’t Gutenberg compatible

so it’s a tough call whether I don’t I don’t
see how anyone can use this and really believe

that this is going to ever be able to compete
with one of the modern front-end page builders

that we have today where I see things happening
is somehow the modern page builders are going

to have to figure out how to get the content
it creates to translate in the backend of

WordPress into these Gutenberg compliant blocks
that is the way I see things having to work

out and here’s a link when WordPress of five
drops you’re going to have this option of

creating content in Gutenberg or in the classic
editor and just you know when there’s a major

version update it doesn’t get automatically
pushed like a security update does to your

WordPress website so you will have the option
to click on the button to update nothing as

most people are going to update but there’s
going to be compatibility for a period of

time where people are going to have this option
to create content in Gutenberg or create content

in the classic editor realistically I don’t
think we even know what’s going to happen

as far as page builders go with Gutenberg
well into 2019 which is a very long time away

I will save for me though as someone that
has been using page builders for the last

three years I just can’t wrap my mind around
how this is going to compete with one of the

commercially available page builders I do
think that this could meet some needs and

may be eliminate the need for some people
to actually install a page builder but even

three-page builders justice school what Gutenberg
can do right now in these blocks now I’m super

excited about Gutenberg though I do think
it’s gonna be the path forward a visual way

of building your website and you will reduce
a lot of the friction where why can I just

click in the header and edit something because
you have to go to the special place so a lot

of that’s going to eventually be eliminated
but I don’t see any of this stuff even really

being very shook and up until 2019 so you
know a lot of the page builders you have like

a one year renewal I don’t see anything changing
into thousand 18 I think some of the layers

of what how this is going to go down will
end up being revealed as the months go by

I don’t really see much happening until summertime
but the path forward which is clear to me

is that Gutenberg is standardization is an
awesome awesome thing and was going to have

to happen is each commercial page builders
can have to figure out how they can make what

they’re doing work with Gutenberg and I think
it will end up being a much better experience

because then we can take advantage of that
whole standardization concept so there is

a bit of melodramatic Dragon drama out of
there out there about you know Gutenberg is

going to be the end of page builders as we
know it and they’re going straight after the

page builder market and really it was actually
addressed in the state of the word that you

know there hears these categories of plug-ins
and and hundreds of thousands of people are

using it so WordPress wants to take it and
bring kind of the concept to the masses but

that doesn’t necessarily mean that it’s ever
going to come close to the power of what we

get with one of our modern page builders images
have too much catching up to do and I think

what’s going to just end up happening is the
page builders they’re going to figure out

how to make what it creates fit within the
Gutenberg framework and you’ll still use your

Elementor Beaver Builder Divi or Thrive Architect
in order to build your website now not being

a code developer I don’t know how that would
happen but that doesn’t mean it can happen

that doesn’t mean it’s not going to happen
because I think if they want to stay in business

that is what is going to have to happen because
ultimately in two or three years you can be

using Gutenberg to build your entire website
and they need to figure out how to make their

products fit within that paradigm in order
to stay in business because people love their

page builders I love my page builder I want
to use my page builder I do not want to use

Gutenberg I can never envision myself using
this to do what I can do today I don’t see

how this is going to get there self anyways
I know I’m a little scatterbrained with some

of my thoughts but my clear message was I
don’t think and I’m bucking the trend here

I don’t think page builders have anything
to worry about the businesses don’t sure they

got a lot of work ahead of them they’re going
to have to figure out how to fit within this

Gutenberg block type of framework but I think
they have anything to worry about they just

have a lot of work on their plate and they
have every motivation to do it because they

already have these large customer bases and
will see which page builders affair the best

I know the one that I’m the most concerned
with this Divi because they have all that

legacy code there so dependent upon shortcodes
I would love it if Davies saw this is the

time to break away from the shortcodes that
they have always had in it and instead come

up with an alternative version of Divi that
doesn’t work like that in the it’s a good

time to make that break and so obviously some
of their old Divi sites can just continue

using the old version of the builder maybe
have some converter or something like that

but I would love to see Divi step up to the
plates and rethink how it generates its code

and makes it work within this block framework
and completely abandon the shortcodes even

if some websites are going to be left out
in the dust it’s going to be better for everyone

moving forward and it would help them silence
all the haters over the years that have complained

about the shortcodes so that’s all I have
for you my thoughts on Gutenberg I wanted

to hear what your thoughts are on a Gutenberg
down below I am to put a link to

of course you just go to I encourage
you to watch the state of the word if you

are invested in WordPress meaning you have
based the website or your making websites

or your software developer in your written
agency you’re really invested into WordPress

you really should watch the state of the word
so you know what’s coming and it has actually

great things are coming ahead the future of
WordPress is coming right ahead in front of

us so I want to hear what your thoughts are
on Gutenberg in the comment section down below

hey thank you for watching this video and
I’ll see in the next one

My passion is making the best quality video tutorial online, for non-techies. When I am not behind the camera, I am usually helping out one of my YouTube subscribers.

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  1. Blocks make sense to me. I am using the Elementor blocks to add new pages. From a Newbie perspective its an easy approach to integrate a specific page to a theme. Adam, I’ve learned a lot from you and now feel confident I can redesign my business website. Thank you!

    1. Yes blocks do make sense. It was actually the inspiration for my logo. Assembling blocks.

  2. Adam, I feel like I live in the “state of confusion” but your insights are always very helpful in clearing it all up and show a possible way forward. I’m subscribed to your YouTube channel and try to always watch out for your latest … you’re one of the best WordPress educators on the web. Thanks!

    1. Thanks Greg! And always feel free to reach out. Many of my videos are driven my people’s requests.

  3. My suggestion is that they should release Gutenberg only when they are able to provide the same functions that current page builders offer.

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